Job Title
Digital Marketing Executive
Department
Marketing
Reporting To
Marketing Manager / Head of Marketing
Job Summary
The Digital Marketing Executive is responsible for planning, implementing, and managing digital marketing campaigns to enhance brand awareness, generate leads, and drive online sales. The role involves managing social media, website content, SEO, SEM, email marketing, and performance marketing while analyzing campaign effectiveness and optimizing marketing strategies.
Key Responsibilities
Plan and execute digital marketing campaigns across multiple channels.
Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
Develop and execute SEO strategies to improve website rankings and organic traffic.
Plan and manage Google Ads, Meta Ads, and other paid advertising campaigns.
Create engaging content for websites, blogs, email campaigns, and social media.
Monitor website performance using Google Analytics and other reporting tools.
Generate quality leads through digital marketing initiatives.
Coordinate with graphic designers and content creators to produce marketing materials.
Manage email marketing campaigns and customer engagement activities.
Conduct keyword research and competitor analysis.
Monitor campaign budgets and maximize ROI.
Prepare weekly and monthly reports on campaign performance, website traffic, lead generation, and conversion rates.
Stay updated with the latest digital marketing trends, tools, and best practices.
Coordinate with the sales team to support lead conversion and promotional campaigns.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Certification in Google Ads, Google Analytics, Meta Blueprint, or Digital Marketing is preferred.
2–5 years of experience in digital marketing (experience may vary based on role level).
Required Skills
Strong knowledge of SEO, SEM, PPC, and social media marketing.
Experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.
Knowledge of WordPress or other CMS platforms.
Understanding of email marketing tools such as Mailchimp or similar platforms.
Excellent content writing and communication skills.
Basic knowledge of HTML/CSS is an advantage.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
Ability to manage multiple projects and meet deadlines.
Key Performance Indicators (KPIs)
Website traffic growth
Lead generation
Cost per lead (CPL)
Return on Ad Spend (ROAS)
Conversion rate
Search engine ranking improvements
Social media engagement and follower growth
Email campaign open and click-through rates
Marketing campaign ROI
Preferred Competencies
Creative thinking and innovation
Data-driven decision-making
Strong organizational and time management skills
Team collaboration and coordination
Attention to detail
Adaptability to changing digital trends
Working Conditions
Full-time position.
Occasional travel may be required for marketing events, exhibitions, or product launches.
Ability to work under deadlines in a fast-paced environment.
This job description is suitable for a Digital Marketing Executive in a corporate environment, including companies in industries such as optical, FMCG, retail, healthcare, and consumer products.
Office Location will be Hazra.south kolkata
Salary as per Industry Standard (30k to 40k) 84818 81626
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
