Key Responsibilities:
1. Key Account Management & Business Growth
- Oversee complete business management for strategic modern trade accounts such as D-Mart and Reliance.
- Create and execute Joint Business Plans (JBPs) aligned to volume growth, revenue expansion, and profitability objectives.
- Identify and capitalize on growth opportunities by expanding product listings, enhancing in-store visibility, and driving activation initiatives within accounts.
2. Sales Strategy & Execution
- Deliver monthly, quarterly, and annual sales objectives across assigned key accounts.
- Analyse performance at category, SKU, and store levels to identify improvement opportunities and drive sales acceleration.
- Ensure consistent product availability through effective order management and strong service level adherence.
3. Commercial Management & Negotiations
- Lead commercial discussions covering margins, trade terms, promotional agreements, and annual business contracts.
- Manage account-specific investment budgets including trade schemes, discounts, and promotional spends.
- Maintain adherence to company pricing frameworks, contractual obligations, and commercial policies.
4. Operational Effectiveness
- Collaborate closely with supply chain, finance, merchandising, and category teams to ensure smooth execution of account operations.
- Address invoicing discrepancies, payment follow-ups, and claim settlements efficiently.
- Monitor and improve operational KPIs including OTIF performance, inventory coverage, and product freshness standards.
5. Business Analytics & Performance Reporting
- Analyse sales data, category trends, and competitive activity to support strategic decision-making.
- Develop periodic performance reports and dashboards, presenting actionable insights to senior stakeholders.
6. Promotions & In-Store Visibility
- Plan and implement promotional campaigns, in-store activations, and visibility initiatives across modern trade partners.
- Evaluate promotional effectiveness and optimize investments to improve return on spend.
