About the Role
We are looking for a results-driven Sales Manager to lead exhibition space sales and generate revenue by acquiring exhibitors, sponsors, and business partners for our upcoming exhibitions and trade shows.
The ideal candidate should have strong B2B sales, business development, client relationship management, and negotiation skills, preferably with experience in exhibitions, events, media, advertising, or related industries.
Key Responsibilities
- Develop and execute sales strategies to achieve exhibition space booking and revenue targets.
- Identify and approach potential exhibitors across relevant industries and sectors.
- Build and maintain a strong database of companies, manufacturers, distributors, retailers, service providers, brands, and industry professionals.
- Conduct outbound calls, emails, LinkedIn outreach, meetings, and presentations to generate leads.
- Present exhibition concepts, visitor profiles, marketing plans, booth packages, and sponsorship opportunities to prospective clients.
- Convert qualified leads into confirmed exhibition space bookings.
- Negotiate booth pricing, packages, sponsorships, and commercial terms within approved limits.
- Maintain regular follow-ups with prospects throughout the sales cycle.
- Develop long-term relationships with exhibitors, sponsors, associations, chambers, and industry partners.
- Work closely with the marketing and operations teams to ensure exhibitors receive accurate information and timely support.
- Maintain accurate sales pipeline, lead status, quotations, bookings, and payment information in the CRM.
- Prepare regular sales reports, forecasts, and revenue projections for management.
- Monitor competitor exhibitions, pricing, market trends, and exhibitor movements.
- Attend exhibitions, conferences, networking events, and industry meetings to generate new business opportunities.
- Support the team in achieving overall exhibition revenue through booth sales, sponsorships, branding opportunities, and other commercial packages.
Sales Targets & KPIs
The Sales Manager will be responsible for measurable performance, including:
- Monthly and quarterly exhibition space sales targets
- Total revenue generated
- Number of new exhibitors acquired
- Lead-to-booking conversion rate
- Number of meetings and qualified leads generated
- Follow-up and pipeline management
- Sponsorship and branding revenue
- Customer retention and repeat exhibitors
- Timely collection of exhibitor payments
Candidate Requirements
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
- 3–7 years of experience in B2B sales/business development, preferably in exhibitions, events, media, advertising, hospitality, or related sectors.
- Proven track record of achieving sales targets.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong cold-calling and lead-generation capabilities.
- Comfortable meeting senior decision-makers and business owners.
- Ability to work independently and manage a sales pipeline.
- Strong knowledge of MS Office/Google Workspace and CRM tools.
- Willingness to travel for client meetings and industry events.
- A valid driving licence would be an advantage.
Preferred Experience
Candidates with experience in selling:
- Exhibition booths / stalls
- Sponsorship packages
- Conference participation
- Advertising and branding packages
- Trade-show participation
- Corporate memberships
- B2B media solutions
will be preferred.
Key Skills
B2B Sales | Exhibition Sales | Lead Generation | Cold Calling | Client Acquisition | Negotiation | Business Development | CRM | Relationship Management | Revenue Generation | Presentation Skills | Market Research
Pay: ₹35,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Work from home
Willingness to travel:
Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai, Chennai District)
