Overview:
Specialist – Biddable (Reporting)
About us
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
Responsibilities:
This is an exciting role and would entail you to
- Work with clients and stakeholders on gathering requirements around reporting.
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Design solutions and mock-ups of reports based on requirements that define every detail.
- Develop reporting based on marketing data in Excel, Tableau, Annalect’s proprietary tools and other solutions.
- Collaborate with other members of the reporting design team and data & automation team to build and manage complex data lakes that support reporting.
- Extract reports from the platforms like, DV360, LinkedIn, TikTok, Reddit, Snapchat, Meta, Twitter
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Organize the reports into easily readable tables
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Offer comprehensive insights based on the reporting data.
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Assess data against previous benchmarks and provide judgments/recommendations
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Direct communication with agencies for projects Managed communication for end clients
Preferred:
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Experience in digital marketing such as paid-search, paid-social, or programmatic display is extremely helpful.
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Strong understanding of reporting databases (e.g. SQL) and large-scale reporting platforms.
Qualifications:
This may be the right role for you if you have
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A proven history of 5 to 6 years as a marketing reporting development specialist or experience in a similar role with opportunities in this. Ideally if the 3-5 years has not been directly as a reporting developer, the experience would be in a marketing-related function at an agency. A solid understanding of paid digital marketing functions is essential to this job.
- Strong experience in designing and building marketing scorecards and dashboards in various tools or platforms including but not limited to Tableau, MS Excel, Qlikview, or web-based tools is desirable
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Strong experience working with data such as Excel (Vlookups, SUMIFS, advanced functions are a must).
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Experience in designing and building data lakes or reporting databases in MS Access, SQL, or other tools is a plus. Experience in working with web-based reporting platforms such as Good Data, Domo, Beckon, Datorama, or others.
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Strong communication skills with a strong preference on having collaborated with teams in the United States or United Kingdom including gathering requirements or collaborating with teams on solution design.
