Position: Performance Marketing Executive (Google Ads & Meta Ads)
Experience: 2–4 Years
Location: Dwarka, Delhi
Employment Type: Full-Time
About the Role
We are looking for a results-driven Performance Marketing Executive with hands-on experience in Google Ads and Meta Ads. The ideal candidate should have managed campaigns across multiple industries, including E-commerce, Retail, Education, Healthcare, Real Estate, Hospitality, and Local Businesses, with a strong focus on generating quality leads, increasing sales, and maximizing ROI.
Key Responsibilities
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, Video, Demand Gen).
- Create and manage Meta Ads (Facebook & Instagram) campaigns for lead generation and e-commerce.
- Develop campaign strategies based on business objectives and target audience.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize for CPC, CPL, CPA, CTR, ROAS, and ROI.
- Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads, and Meta Pixel.
- Create audience segments, remarketing campaigns, and lookalike audiences.
- Manage advertising budgets efficiently and ensure maximum return on investment.
- Generate weekly and monthly performance reports with actionable insights.
- Coordinate with the creative and content teams for ad creatives and landing pages.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Experience managing campaigns for:
- E-commerce Brands
- Individual Businesses
- Educational Institutes
- Retail & Franchise Businesses
- Good understanding of:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console (preferred)
- Conversion Tracking
- Audience Targeting & Remarketing
- Knowledge of campaign optimization and performance metrics.
- Strong analytical and reporting skills.
- Good communication and problem-solving abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications are an added advantage.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with clients across diverse industries.
- Learning and growth in performance marketing.
- Collaborative and dynamic work environment.
Notice Period: Immediate joiners or candidates with a short notice period will be preferred.
Pay: ₹18,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
