Location: SJ Studios, Saki Naka (on-site)
Salary: 40-45k per month
Type: Full-time
Working Hours: Monday to Saturday, 10:30 AM to 6:30 PM
About the Role
We're looking for a hands-on digital marketing executive who can own our content, design, lead generation, and campaign execution end-to-end. This is a generalist role for someone who can create compelling visual content while also planning and running marketing campaigns that drive measurable business results — inquiries, bookings, and partnership leads.
Key Responsibilities
Campaign Management
- Plan, launch, and manage end-to-end marketing campaigns across digital and offline channels (social, email, print, on-ground activations)
- Set campaign objectives, timelines, and budgets in line with business goals (footfall, bookings, brand awareness)
- Coordinate with design, content, and sales teams to ensure consistent messaging and timely execution
- A/B test creatives, copy, and audiences to improve campaign performance
- Manage vendor and media partnerships for promotions, sponsorships, and collaborations
- Report on campaign performance and ROI, and recommend optimizations
Lead Generation
- Build and manage lead generation campaigns across social media, Google Ads, and email marketing
- Create landing pages, forms, and lead magnets (offers, downloadable content, contest entries) to capture inquiries
- Manage and nurture leads through CRM/WhatsApp/email funnels, working closely with the sales/tour operations team
- Track lead sources, conversion rates, and cost-per-lead to optimize campaign spend
- Identify and pursue new B2B lead channels — travel trade, corporate/MICE, hotel concierge networks, and online marketplaces
- Run retargeting and referral campaigns to convert website/social traffic into bookings
Content & Social Media
- Plan and execute a content calendar across Instagram, YouTube, Facebook, and LinkedIn
- Shoot, edit, and publish Reels and short-form video content that captures the studio experience, behind-the-scenes moments, and key attractions
- Write compelling captions, blog posts, and promotional copy aligned with brand voice
- Track trends and adapt content formats to maximise reach and engagement
Graphic Design (optional)
- Design visual assets for social media, brochures, signage, merchandise, and campaigns
- Maintain brand consistency across all visual touch-points
- Create presentation decks and marketing collateral for partnerships and pitches
Requirements
- 2–5 years of experience in a marketing, content, or growth role — agency or in-house
- Proven experience planning and executing marketing campaigns from concept to results
- Working knowledge of design tools (Canva, Adobe Photoshop/Illustrator) and video editing (CapCut, Premiere Pro, or similar)
- Hands-on experience running paid campaigns (Meta Ads, Google Ads) with a focus on lead generation
- Familiarity with CRM tools, WhatsApp Business, or email marketing platforms
- Excellent written and visual communication skills
- Comfortable working with performance metrics — CPL, conversion rate, ROI
- Ability to manage multiple projects independently in a fast-paced environment
- Bonus: experience in tourism, hospitality, or entertainment marketing
Pay: ₹40,000.00 - ₹45,000.00 per month
Application Question(s):
- Are you willing to accept a salary of 40-45k per month?
Work Location: In person
