SEO Executive – Off-Page SEO
Job Overview
We are looking for an **SEO Executive with strong expertise in Off-Page SEO** to improve website authority, organic rankings, and search engine visibility. The ideal candidate should have hands-on experience in link building, backlink acquisition, competitor analysis, and off-page optimization strategies.
### Key Responsibilities
* Develop and execute **Off-Page SEO strategies** to improve website rankings and domain authority.
* Perform **high-quality link building** through relevant and authoritative websites.
* Create and manage backlinks through:
* Guest Posting
* Link Insertion
* Business Listings
* Local Citations
* Directory Submissions
* Social Bookmarking
* Classified Submissions
* Image Sharing
* Web 2.0
* Forum & Community Engagement
* Q&A Platforms
* Article & Blog Submissions
* Conduct **competitor backlink analysis** using tools such as Ahrefs, SEMrush, and Moz.
* Identify relevant websites and opportunities for acquiring quality backlinks.
* Analyze backlink profiles and monitor **new, lost, toxic, and referring-domain links**.
* Maintain backlink databases and regularly update link-building reports.
* Perform **anchor text research and optimization** to maintain a natural backlink profile.
* Conduct outreach to website owners, bloggers, publishers, and relevant businesses for link-building opportunities.
* Monitor keyword rankings and organic traffic to measure the impact of Off-Page SEO activities.
* Perform **local SEO activities**, including Google Business Profile optimization, citations, and local directory submissions.
* Identify and remove or disavow harmful backlinks when required.
* Stay updated with **Google algorithm updates and SEO industry trends**.
* Coordinate with content and SEO teams to support overall organic growth.
### Required Skills
* 1–3 years of experience in **SEO / Off-Page SEO**.
* Strong understanding of **link-building techniques and backlink quality**.
* Knowledge of **Domain Rating (DR), Domain Authority (DA), Page Authority (PA), spam score, and referring domains**.
* Experience with **Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics**.
* Good knowledge of keyword research and competitor analysis.
* Understanding of **White-Hat SEO practices**.
* Good communication and outreach skills.
* Ability to analyze SEO data and prepare performance reports.
* Good Excel/Google Sheets skills.
* Strong attention to detail and ability to meet deadlines.
### Key Performance Indicators (KPIs)
* Growth in high-quality referring domains.
* Improvement in keyword rankings.
* Increase in organic traffic.
* Growth in website/domain authority.
* Quality and relevance of acquired backlinks.
* Successful link-building outreach and placements.
* Improvement in local search visibility.
### Preferred Candidate
Candidates who have **hands-on experience in Off-Page SEO, link building, competitor backlink analysis, and outreach** will be preferred. Experience working on multiple websites and international SEO projects will be an added advantage.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
