About Us
Phibuzz is a fast-growing digital marketing agency helping brands scale through social media marketing, performance marketing, branding, content creation, reputation management, website development, and AI-powered marketing solutions. We work with startups, SMEs, healthcare brands, e-commerce businesses, and personal brands across multiple industries.
Job Summary
We are looking for a creative and performance-driven Social Media Executive & Meta Ads Manager who can manage social media platforms, create engaging content strategies, and run high-converting Facebook & Instagram advertising campaigns.
The ideal candidate should have hands-on experience in social media management, content planning, audience engagement, lead generation campaigns, and Meta Ads optimization.
Key ResponsibilitiesSocial Media Management
- Manage Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Create monthly content calendars and posting schedules.
- Write engaging captions, hashtags, and content copies.
- Coordinate with graphic designers and video editors for content creation.
- Monitor comments, messages, and audience engagement.
- Track social media growth, reach, engagement, and performance metrics.
- Research industry trends and competitor activities.
Meta Ads Management
- Plan, create, and manage Facebook & Instagram advertising campaigns.
- Generate quality leads and conversions through paid campaigns.
- Perform audience research and targeting.
- Conduct A/B testing for creatives, audiences, and ad copies.
- Monitor daily campaign performance and optimize for better ROI.
- Manage advertising budgets efficiently.
- Create detailed weekly and monthly performance reports.
- Implement retargeting and lookalike audience strategies.
Analytics & Reporting
- Analyze campaign performance using Meta Ads Manager and Analytics tools.
- Track KPIs including CPL, ROAS, Reach, CTR, CPC, and Conversion Rate.
- Present actionable insights and recommendations to management.
Required Skills
- Strong understanding of Facebook & Instagram Ads.
- Experience with Meta Business Suite and Ads Manager.
- Knowledge of content strategy and social media growth.
- Basic understanding of Canva, Photoshop, or design tools.
- Excellent copywriting and communication skills.
- Understanding of lead generation campaigns.
- Ability to manage multiple client accounts simultaneously.
- Strong analytical and problem-solving skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 1-3 years of experience in Social Media Management and Meta Advertising.
- Agency experience will be preferred.
- Certifications in Meta Ads or Digital Marketing are a plus.
Key Performance Indicators (KPIs)
- Lead Generation Targets
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Social Media Growth
- Engagement Rate
- Reach & Impressions
- Client Retention & Satisfaction
- Campaign Performance
Pay: ₹9,948.48 - ₹35,743.01 per month
Work Location: In person
