Key Responsibilities
- Running paid ads on platforms like:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Creating campaign strategies based on target audience
- Managing ad budgets and daily spending
- Keyword research and audience targeting
- Writing ad copies and coordinating creatives
- Monitoring campaign performance (CTR, CPC, ROAS, conversions)
- A/B testing ads for better results
- Generating reports and analytics
- Improving lead quality and reducing cost per lead
Skills Required
- Performance Marketing
- PPC (Pay Per Click)
- SEO & SEM basics
- Google Analytics
- Meta Ads Manager
- Communication & Reporting
- Data analysis
- Canva / basic creative understanding
Common KPIs
- Leads generated
- Conversion rate
- ROAS (Return on Ad Spend)
- CPC (Cost Per Click)
- CTR (Click Through Rate)
Pay: ₹10,056.78 - ₹30,000.00 per month
Work Location: In person
