Education :
Bachelor’s degree + MBA (Preferred)Minimum 60 % marks Work
Experience
: Min: 5 Year(s) - Max: 8 Year(s) in Market Research / Product Research 4
Role & Responsibilities
Role:
Product Research team member - responsible for identifying & validating customer needs, product features and future vehicle concepts, with the aim of bridging the gap between consumer expectations and product development.
Responsibilities:
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Conduct research on user preferences, pain points, and unmet needs through qualitative and quantitative methods.
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Validate vehicle concepts and feature sets through surveys, focus groups, and in-market experiments.
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Analyse vehicle feature desirability, pricing elasticity, and willingness-to-pay.
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Benchmark global vehicles & track innovation trends in vehicle design, connectivity, and sustainability.
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Work closely with Product Planning, Design, & Engineering, Marketing teams to guide product specifications and value propositions.
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Manage third-party research agencies and data providers to deliver custom studies and reports.
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Present actionable insights to leadership through dashboards, presentations and executive briefs. 5 Competency Requirements
Technical/ Functional:
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Research Methodology Knowledge – qualitative & quantitative
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Analytical skills – analyze data and draw meaningful conclusions.
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Data Visualization skills, including MS PowerPoint skills.
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Statistical Software Proficiency – MS Excel, SPSS etc.
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Business portfolio & Financial Acumen
Behavioral
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Excellent communication – clear & effective (verbal & written);
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Reporting & Presentation skills
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Strategic mindset – connect research findings & business implications
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Reader & Research orientation – attention to details
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Self-motivated, Eager to learn.
