Experience: 2–3 Years
Salary: ₹25,000 – ₹30,000 per month
About the Role
AGI Innovations Makes360 Pvt. Ltd. is looking for a proactive and results-driven Lead Generation Specialist to identify, qualify, and generate high-quality leads for our sales team. The ideal candidate should have experience in B2B lead generation, prospect research, email outreach, LinkedIn prospecting, and CRM management.
Key Responsibilities
- Research and identify potential clients across various industries and target markets.
- Generate qualified B2B leads through LinkedIn, email campaigns, cold outreach, and online research.
- Build and maintain accurate prospect databases using ERP tools and spreadsheets.
- Qualify leads based on predefined criteria and schedule meetings for the sales team.
- Conduct market research and competitor analysis to identify new business opportunities.
- Execute outbound email campaigns and LinkedIn outreach to generate appointments.
- Maintain and update CRM records with accurate lead and communication details.
- Collaborate with the sales and marketing teams to improve lead generation strategies.
- Track campaign performance and optimize outreach based on response rates and conversions.
- Prepare daily, weekly, and monthly lead generation reports.
- Stay updated with industry trends, prospecting tools, and lead generation best practices.
Required Skills & Expertise
- 2–3 years of experience in B2B Lead Generation or Business Development.
- Strong experience with:
- LinkedIn Sales Navigator
- Apollo.io
- ZoomInfo (preferred)
- Lusha or similar prospecting tools
- Hands-on experience with:
- CRM platforms (HubSpot, Zoho, Salesforce, or similar)
- Email outreach tools
- Microsoft Excel / Google Sheets
- Strong understanding of:
- Lead qualification
- Prospect research
- Email marketing
- Cold outreach strategies
- Excellent communication and interpersonal skills.
- Strong analytical and organizational abilities.
- Ability to manage multiple campaigns and meet lead generation targets.
KPIs & Performance Targets
- Number of qualified leads generated per month.
- Meetings booked for the sales team.
- Lead-to-opportunity conversion rate.
- Response and engagement rates from outreach campaigns.
- Accuracy and quality of CRM data.
- Achievement of monthly lead generation goals.
Why Work With Us?
- Work with a fast-growing digital agency serving clients across multiple industries.
- Exposure to international markets and B2B sales processes.
- Supportive, collaborative, and learning-focused work culture.
- Career growth opportunities with performance-based recognition.
- Opportunity to work with modern sales and lead generation tools.
Growth Path
Lead Generation Specialist → Senior Lead Generation Executive → Business Development Executive → Business Development Manager
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Lead generation: 2 years (Preferred)
Work Location: In person
