Key Responsibilities
A) Strategy Design
- Build monthly/quarterly digital marketing strategies aligned to business goals (leads,
conversions, brand).
- Define target audience personas, messaging, content pillars, and channel approach.
- Create campaign roadmaps: objectives, offers, funnel stages, KPIs, timelines, and budgets (if
applicable).
- Coordinate with sales/business teams to align campaigns with pipeline goals.
B) Content Design
- Create content plans and calendars (weekly/monthly) for LinkedIn, Instagram, Facebook,
YouTube Shorts/Reels, and email.
- Write high-quality copy: hooks, captions, carousels, ad copy, landing page sections, and email
drafts.
- Convert complex topics into simple, high-engagement content (case studies, insights, thought
leadership).
- Ensure brand consistency in tone, style, and communication.
C) Creative Design Management
- Own the creation of static posts, carousels, banners, reels/video briefs, and ad creatives.
- Either design directly (Canva/Figma) or coordinate with designers/video editors with clear
briefs.
- Maintain brand templates and improve visual quality over time.
- Ensure timely delivery of creatives and approvals.
D) Performance & Optimization
- Track performance: reach, engagement, CTR, leads, CPL (if ads), conversions.
structure.
