Key Responsibilities
- Conduct keyword research and competitor analysis for iGaming projects across multiple GEOs using SEMrush, Ahrefs, Google Keyword Planner, GSC, and other SEO tools.
- Handle bulk keyword analysis and clustering to identify primary keywords, secondary keywords, content gaps, and ranking opportunities.
- Have strong knowledge of Google Sheets/Excel, including filters, sorting, VLOOKUP, IF formulas, pivot tables, conditional formatting, and large-data analysis.
- Perform detailed competitor content analysis and recommend new pages, landing pages, blogs, reviews, and content improvements based on top-ranking results.
- Optimize on-page elements including titles, meta descriptions, headings, URLs, internal links, content structure, images, and keyword targeting.
- Use Google Search Console to monitor rankings, impressions, CTR, indexing, crawl issues, declining pages, and high-opportunity pages.
- Identify and fix indexing and technical SEO issues, including canonical errors, sitemap issues, robots.txt, duplicate pages, broken links, redirects, and orphan pages.
- Implement and validate Schema Markup such as Article, FAQ, Breadcrumb, Review, Organization, and other relevant structured data.
- Have practical experience with GA4 and Google Tag Manager, including event and conversion tracking setup.
- Identify and improve top-performing, declining, and position 4–20 pages to increase rankings, organic traffic, and website visibility.
- Build effective internal linking, topical clusters, and backlink strategies by analyzing competitor pages and backlink profiles.
- Use AI tools such as ChatGPT, Claude, and Gemini for SEO research, SERP analysis, reporting, automation, and content optimization while staying updated with Google and AI-search developments.
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
