Social Media & Performance Marketing Executive
Company: Thinkfluence
Location: Bengaluru
Role Type: Full-time
Experience: 1–3 years
## About Thinkfluence
Thinkfluence is a social media marketing agency helping restaurants, hospitality brands, and consumer businesses grow through content, campaigns, creator collaborations, and paid digital marketing.
We work closely with brands to make their online presence sharper, more consistent, and more commercially impactful.
## Role Overview
We are looking for a Social Media & Performance Marketing Executive who understands content, trends, brand communication, and paid digital campaigns.
This role requires someone who can manage social media accounts end-to-end, create content calendars, coordinate shoots, write captions, manage creators, and run paid campaigns across Meta and Google.
The ideal candidate should be creative, organized, execution-focused, and comfortable working in a fast-paced agency environment.
## Key Responsibilities
### Social Media Management
* Manage day-to-day social media accounts for assigned brands across Instagram, Facebook, LinkedIn, and other relevant platforms.
* Create monthly content calendars aligned with brand goals, campaigns, events, offers, launches, and seasonal opportunities.
* Ensure timely posting of reels, stories, carousels, static posts, and campaign creatives.
* Maintain brand tone, visual consistency, and content quality across every post.
* Track trends and identify content ideas that can be adapted for client brands.
### Content Planning & Execution
* Plan content ideas for reels, stories, posts, campaigns, offers, and brand moments.
* Write engaging captions, hooks, story copy, ad copy, and basic campaign communication.
* Coordinate with designers, videographers, editors, creators, and internal teams to execute content on time.
* Assist in shoot planning, shot lists, content briefs, and on-ground coordination.
* Ensure every brand page looks active, premium, and commercially relevant.
### Paid Ads Management
* Plan, set up, and manage paid campaigns across Meta Ads and Google Ads.
* Run campaigns for reach, engagement, leads, website traffic, reservations, event promotions, and brand awareness.
* Create campaign structures, audience targeting, ad copies, creatives, budgets, and basic A/B tests.
* Monitor campaign performance regularly and optimize campaigns based on CTR, CPC, CPL, reach, conversions, and ROAS where applicable.
* Coordinate with designers and content teams to create ad creatives that are suitable for paid campaigns.
* Prepare simple performance reports covering ad spends, results, learnings, and next steps.
### Creator & Influencer Coordination
* Help identify relevant creators and influencers for brand campaigns.
* Coordinate with creators for briefs, deliverables, timelines, approvals, and posting schedules.
* Track creator content and ensure campaign commitments are completed.
* Maintain basic creator communication and campaign documentation.
### Performance Tracking & Reporting
* Monitor account performance, engagement, reach, follower growth, content response, and campaign outcomes.
* Prepare weekly and monthly reports for clients and internal review.
* Share insights on what content is working, what is not working, and what should be improved.
* Recommend content and campaign ideas based on data and platform trends.
### Client & Internal Coordination
* Coordinate with clients for approvals, updates, offers, events, menu launches, and brand inputs.
* Work closely with the Thinkfluence team to ensure smooth campaign and content execution.
* Be proactive in suggesting ideas to improve brand visibility, engagement, footfall, and leads.
* Manage multiple brand accounts while maintaining timelines and quality.
## Requirements
* 1–3 years of experience in social media, digital marketing, performance marketing, or agency roles.
* Hands-on experience with Instagram and Meta Business Suite.
* Hands-on experience with Meta Ads Manager is required.
* Working knowledge of Google Ads, including Search, Display, Performance Max, and YouTube campaigns.
* Strong understanding of Instagram reels, stories, trends, captions, and content formats.
* Good writing skills with the ability to create sharp, clear, and engaging social media copy.
* Basic understanding of audience targeting, campaign objectives, ad creatives, and reporting.
* Basic understanding of pixels, conversion tracking, landing pages, and UTM links is preferred.
* Ability to coordinate shoots and manage multiple brand accounts at once.
* Comfortable working in a fast-paced agency environment.
* Basic knowledge of Canva, Google Sheets, Meta Ads Manager, Google Ads, and social media reporting tools.
* Interest in restaurants, food, nightlife, hospitality, and lifestyle brands will be a strong plus.
## Ideal Candidate
You are someone who understands social media not just as posting content, but as a growth channel for brands.
You should be able to think creatively, execute quickly, write well, coordinate with multiple people, and understand basic performance marketing metrics.
You should enjoy working with restaurants, lifestyle brands, creators, and fast-moving campaigns. You should be comfortable taking ownership of accounts and ensuring that every brand you manage looks active, relevant, and premium online.
## Key Success Metrics
* Timely execution of monthly content calendars.
* Improvement in reach, engagement, leads, and follower quality.
* Quality of captions, content ideas, and campaign execution.
* Consistency in posting and brand presentation.
* Performance of Meta and Google ad campaigns.
* Quality of weekly and monthly reporting.
* Smooth coordination with clients, creators, and internal teams.
* Ability to identify trends and turn them into usable brand content.
## Why Join Thinkfluence
* Work with exciting restaurants, hospitality, nightlife, and lifestyle brands.
* Be part of a fast-growing social media marketing agency.
* Get hands-on exposure to content, creators, campaigns, and paid ads.
* Learn how social media directly impacts brand growth, customer discovery, and business outcomes.
* Opportunity to take ownership early and grow with the company.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: Hybrid remote in Bengaluru, Karnataka (Bengaluru, Bengaluru Urban District)
