Job Role: Digital Marketing Executive
Company: Solar Ladder
Experience: 1+ Year
Location: Mumbai
Salary Upto: 3LPA
Employment Type: Full-time
Work Mode: In-person
About Solar Ladder
Solar Ladder is a full-stack supply chain platform for solar installers, offering solutions across SaaS, solar procurement, financing, and 3D solar design. We are building technology-driven solutions to simplify and accelerate the solar industry's growth.
Role Overview
We are looking for a Digital Marketing Executive to manage and execute digital marketing initiatives focused on lead generation, performance marketing, brand visibility, and customer acquisition. The ideal candidate should be creative, data-driven, and hands-on with digital marketing campaigns.
Key Responsibilities
- Plan, execute, and optimize Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
- Develop and manage lead generation campaigns, with a focus on improving lead quality and conversions.
- Plan and execute WhatsApp marketing campaigns for lead nurturing, customer engagement, and follow-ups.
- Manage social media channels, including content planning, scheduling, publishing, and performance tracking.
- Develop content ideas, ad copies, video concepts, scripts, and campaign briefs aligned with marketing objectives.
- Coordinate with graphic designers and video teams to execute high-quality marketing creatives and campaigns.
- Support SEO initiatives to improve website visibility and organic traffic.
- Monitor and report key marketing metrics including leads, CPL, CTR, conversions, ad spend, and ROI.
- Analyze campaign performance and proactively optimize targeting, creatives, budgets, and overall campaign efficiency.
- Stay updated on digital marketing trends and identify new opportunities for growth and customer acquisition.
Required Skills
- 1+ year of experience in Digital Marketing / Performance Marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation and digital marketing funnels.
- Basic knowledge of SEO, social media marketing, and marketing analytics.
- Strong communication, analytical, and creative thinking skills.
- Ability to manage multiple campaigns and work in a fast-paced environment.
Key KPIs
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Lead Conversion Rate
- Campaign ROI/ROAS
- Website & Organic Traffic Growth
- Social Media Engagement
- WhatsApp Campaign Performance
- Overall Campaign Efficiency
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Application Question(s):
- How many years of experience do you have in Digital/Performance Marketing?
- What is your current CTC and expected CTC?
- What is your notice period / earliest joining date?
- Have you personally managed Meta Ads and Google Ads campaigns?
Work Location: In person
