Qualification: Masters (MBA)/ Graduate in Marketing, Business Administration, or related fields.
Experience: Min 5 years in related field
Location: Guwahati
Key Responsibilities
1. Strategy & Planning
· Conduct market research to understand community trends, competitor activities, and customer needs.
2. Government & Enterprise Marketing
· Design and execute marketing campaigns, tenders, and partnership projects for enterprise and government sectors.
· Continuously explore growth opportunities in B2G and B2B markets.
· Build and maintain relationships with government bodies, enterprise clients, and institutional partners.
3. Community & Segment Marketing
· Plan and implement marketing activities for specific communities (e.g., photography clubs, sports groups, cultural associations, business communities.)
4. Campus & Youth Marketing
· Execute youth-focused campaigns to improve brand awareness and preference among Gen Z.
· Track youth market trends and provide insights for product positioning.
5. Measurement & Reporting
· Track KPIs such as event participation, sales conversion, lead generation, brand sentiment, and ROI of campaigns.
· Prepare regular performance reports and recommend improvements.
6. Cross-Functional Collaboration
· Work closely with Sales, Retail, Vivo brand retail store, Product, and marketing teams to ensure alignment between marketing and business objectives.
7. Projects /Assignments
· Any kind of short term/ long term projects to be planned and implemented oneself or as instructed by Delhi HQ or Higher management.
8. Team Management
· Hiring quality manpower in the system for higher productivity.
· Manage the handling and assigning of daily tasks within the company
· OKRS & KPI management for self & team.
· Hold regular meetings with all departments to ensure open communication and expectations throughout a project
Required Skills
· Ability to handle multi-segment marketing (enterprise + community + campus).
· Ability to work collaboratively in a fast-paced, cross-functional environment.
· Excellent communication and presentation abilities
· Strong analytical and problem-solving skills
Pay: Up to ₹45,000.00 per month
Benefits:
Work Location: In person
