Marketing Specialist

Job details

1. Brand & Strategy

Develop and execute brand marketing strategies aligned with business goals

Define and maintain brand positioning, messaging, and tone of voice

Plan integrated campaigns across digital and offline channels

Conduct market research, competitor analysis, and consumer insights

2. Creative Production

Lead end-to-end creative production (ads, videos, social content, product creatives)
Create clear creative briefs and ensure high-quality output
Oversee campaign ideation, storytelling, and content frameworks
Ensure all creatives align with brand identity and consistency

3. Marketing Operations (Execution & Management)

Manage day-to-day marketing execution and workflows
Coordinate with internal teams (design, content, performance) and external vendors
Handle campaign calendars, timelines, and deliverables tracking
Ensure on-time delivery of all marketing assets and campaigns
Manage budgets, invoices, and vendor coordination
Maintain and organize marketing assets, documentation, and brand guidelines
Track campaign performance at a high level and coordinate optimizations

4. Cross-Functional Collaboration

Required Skills & Qualifications -

4–6 years of experience in Brand Marketing / Creative Strategy / Marketing Operations
Strong understanding of brand building, storytelling, and campaign planning
Hands-on experience in creative production and execution workflows
Strong project management and coordination skills
Ability to manage multiple campaigns and deadlines simultaneously
Good understanding of digital platforms from a brand perspective
Strong communication and stakeholder management skills

Preferred Qualifications-

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person