Sangam is the leading reinforcement steel producer in the Vidarbha region of Maharashtra, showcasing a superior range of TMT products and technological leadership in manufacturing. A recent addition to the OfBusiness Group, Sangam Steel, defines quality through our Integrated Steel Plant in Wardha, Maharashtra, consistently delivering the highest quality steel.
Job Overview: We are seeking an experienced Offline Marketing Manager to oversee ATL and BTL marketing strategies for our TMT manufacturing business. The role will focus on increasing brand visibility, customer engagement, and driving sales through traditional media and targeted promotional activities.
Key Responsibilities:
- ATL Marketing: Plan and execute traditional media campaigns (Print, and outdoor) to boost brand awareness.
- BTL Marketing: Manage trade shows, industry events, dealer activations, and direct marketing to engage customers.
- Oversee the creation of brochures, leaflets, and other direct marketing materials.
- Develop brand messaging that reflects the quality and innovation of our TMT products.
- Manage the offline marketing budget and track campaign performance.
- Conduct market research and adjust strategies based on trends and competitive insights.
- Build relationships with industry partners, stakeholders, and influencers to support marketing efforts.
