We are looking for an AGM – Digital Marketing who lives and breathes performance marketing
in the real estate sector, specifically with deep hands-on experience across the Mumbai
Metropolitan Region (MMR). You will own the digital P&L for MMR campaigns, lead a team of
performance marketers, and drive qualified lead generation at scale through Google Ads, Meta
Ads, and allied discovery platforms.
This is a high-accountability, revenue-impact role for someone who has already managed multi-
crore monthly ad spends for real estate developers/brokerages and understands the MMR
micro-market dynamics — from HNI pockets and Thane to Navi Mumbai, KDMC, and SoHa.
Key Responsibilities-
1. Performance Marketing & Campaign Ownership
Own end-to-end strategy, execution, and optimization of Google Ads (Search, PMax, Display,
YouTube) and Meta Ads (Facebook/Instagram — Lead Gen, Conversion, Advantage+
campaigns) for MMR real estate projects.
Manage monthly ad spends of ₹50L – ₹1 Cr+ across multiple projects and micro-markets
simultaneously.
Drive Cost Per Qualified Lead (CPQL) and Cost Per Site Visit (CPSV) down while maintaining
lead quality and broker conversion rates.
Build and optimize landing page funnels, A/B test ad creatives, audiences, and bidding
strategies.
2. MMR Market Expertise
Demonstrate deep understanding of MMR real estate segments: HNI (South Mumbai, BKC,
Western Suburbs), Thane, Navi Mumbai, KDMC, Central Mumbai, SoHa, and new launch
corridors.
Tailor campaign messaging, geo-targeting, and audience segmentation by micro-market and
price classification (₹0–1Cr to ₹4Cr+).
Collaborate with sales and pre-sales teams to align digital lead flow with on-ground
inventory and broker network capacity.
3. Team Leadership & Cross-Functional Collaboration
Lead, mentor, and scale a 4–6 member digital marketing team (performance execs,
content/creative coordinators, and agency liaisons).
Set weekly/monthly KPIs, conduct performance reviews, and build a culture of data-driven
decision making.
Work closely with sales leadership, CRM, and creative teams to ensure seamless lead-to-
revenue conversion.
4. Analytics, Reporting & P&L Accountability
Own digital marketing P&L for assigned MMR regions — track spend vs. revenue
contribution, CAC, and marketing ROI.
Build and maintain real-time dashboards (Looker Studio / Power BI / Supermetrics) for
leadership visibility.
Present weekly performance reviews with actionable insights on budget reallocation,
underperforming campaigns, and scaling opportunities.
5. Emerging Channels & Innovation
Evaluate and pilot new channels (Programmatic, Native, SMS/WhatsApp marketing,
99Acres/PropTiger paid integrations) to diversify lead sources.
Stay ahead of Google/Meta algorithm changes, privacy updates (iOS 14.5+, cookie
deprecation), and adapt strategies proactively.
Must-Have Skills & Qualifications
Experience-
5–8 years in performance marketing, with at
least 3 years in Indian real estate (developer,
brokerage, or proptech).
Google Ads-
Expert-level proficiency — Search, Demand
Gen, Display, YouTube, Remarketing. Google
Ads certified preferred.
Meta Ads-
Expert-level — Lead Gen, Conversion. Deep
knowledge of CAPI, pixel implementation,
and event match quality.
MMR Exposure-
Proven track record of running campaigns for
MMR real estate clients — familiarity with
local buyer personas, competitive landscape,
and broker ecosystems.
Team Management-
Minimum 2 years managing a team of 3+
direct reports in a high-velocity performance
marketing environment.
Analytics-
Advanced Excel / Google Sheets, Google
Analytics 4, Looker Studio, CRM analytics
(Salesforce/HubSpot/Custom CRM).
Budget Handling Comfortable managing ₹50L+ monthly ad
spends with full P&L ownership.
Good-to-Have-
Experience with real estate-specific platforms: 99Acres, MagicBricks, Housing.com paid
listings.
Knowledge of SEO/Content marketing to complement paid efforts.
Familiarity with marketing automation (Zapier, Leadsquared, WebEngage).
Prior experience in a brokerage or proptech environment
MBA/PGDM in Marketing or Digital Media.
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
