About the Role:
We are looking for a Performance Marketing Executive with strong hands-on experience in Meta Ads, Google Ads, and lead generation. The primary focus will be generating high-quality leads at an optimized CPL and improving conversions across multiple channels.
Key Responsibilities:
Plan, execute, and optimize Meta & Google Ads campaigns.
Generate leads through Meta, Google, Website, Landing Pages, WhatsApp, Referrals, Channel Partners, and other platforms.
Optimize campaigns for CPL, lead quality, conversion rate, and ROI.
Test and improve audiences, creatives, ad copies, offers, and landing pages.
Track leads from enquiry → qualified lead → site visit → conversion.
Work with the sales team to improve lead quality and conversions.
Manage CRM lead tracking and campaign performance reports.
Explore new digital and offline channels for lead generation.
Support builder, channel partner, referral, and site-visit lead generation when required.
Requirements
2+ years of hands-on Performance/Digital Marketing experience.
Strong experience in Meta Ads & Google Ads.
Proven lead-generation and campaign optimization skills. Good understanding of CPL, CPC, CTR, CPA, Conversion Rate & ROI/ROAS.
Strong analytical, communication, and problem-solving skills.
Target-driven and willing to travel for business development activities.
Preferred Industry
Interior Design | Real Estate | Construction | Home Improvement
Key KPIs
Qualified Leads | CPL | Lead Quality | Conversion Rate | ROI/ROAS | Sales Contribution
What We Offer
Competitive Salary | Performance Incentives | Career Growth | Dynamic Work Environment
Pay: ₹22,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
