Job Title: Digital Marketing Executive
Experience: 1–2 Years
Location: Hyderabad
Industry Preference: FMCG / Food Industry
Job Summary
We are looking for a creative and performance-driven Digital Marketing Executive with 1–2 years of experience in managing Meta (Facebook & Instagram) advertising campaigns. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid campaigns to drive brand awareness, lead generation, and sales. Experience in the FMCG or Food industry is preferred.
Key Skills
- Hands-on experience with Meta Ads Manager (Facebook & Instagram)
- Campaign planning, execution, and optimization
- Audience targeting, retargeting, and lookalike audience creation
- Budget planning and campaign performance analysis
- Meta Pixel setup and conversion tracking
- Basic knowledge of Google Analytics and Google Ads
- Understanding of social media marketing strategies
- Strong analytical and reporting skills
- Canva or Adobe Creative Suite knowledge is an added advantage
- Excellent communication and coordination skills
Roles & Responsibilities
- Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
- Monitor campaign performance and optimize ads to improve ROI, CTR, CPC, and conversions.
- Conduct audience research and implement effective targeting strategies.
- Create A/B tests for creatives, ad copies, and campaign objectives.
- Track campaign performance using Meta Ads Manager, Google Analytics, and other marketing tools.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Coordinate with the creative team to develop engaging ad creatives and marketing content.
- Manage campaign budgets efficiently to maximize return on investment.
- Stay updated with the latest Meta advertising trends, platform updates, and digital marketing best practices.
- Support digital marketing initiatives across social media, website, and online campaigns.
- Collaborate with cross-functional teams to ensure timely execution of marketing campaigns.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Meta Blueprint Certification is an added advantage.
- Experience in FMCG or Food Industry digital marketing is preferred.
Pay: From ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Provident Fund
Work Location: In person
