Job Description: Marketing & Branding Head (Healthcare Industry)
Position Overview:
The Marketing & Branding Head will lead all marketing, communication, and branding initiatives for the hospital/diagnostics center. The role focuses on enhancing patient engagement, building trust, and positioning the organization as a leader in healthcare services. The Marketing & Branding Head in healthcare is responsible for driving enhancing brand visibility, and ensuring sustainable growth through strategic campaigns and digital-first initiatives. Ensure brand consistency across all marketing materials, hospital collaterals, and digital platforms. Coordinate with design and content teams for brochures, posters, hoardings, social media creatives, and patient information materials.
Support in the conceptualization and execution of campaigns for hospital departments, health check packages, camps, and events.
Key Responsibilities:
· Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business objectives.
· Brand Management: Build and strengthen the hospital/diagnostic centers brand identity through campaigns, partnerships, and patient-centric messaging.
· Digital Marketing: Oversee online presence, including social media, SEO, and digital campaigns to increase visibility.
· Patient Engagement: Design initiatives to improve patient experience and loyalty through communication and outreach programs.
· Market Analysis: Monitor competitor activities, analyze healthcare market trends, and identify growth opportunities.
· On-Ground Brand Activities : Execute hospital-based marketing events like CMEs, patient camps, wellness drives, and tie-ups with corporates or schools. Oversee branding implementation at the hospital signage, standees, direction boards, etc. Liaise with vendors, printing agencies, and local partners for timely execution.
· Internal Branding & PR : Support internal communication initiatives newsletters, posters standees , events, and centre or hospital milestones.
· Market & Competitor Analysis : Track competitor campaigns, pricing, and marketing activities. Identify local marketing opportunities to strengthen brand visibility.
· Team Leadership: Manage and mentor the marketing team, ensuring professional growth and effective execution of campaigns.
· Events & Promotions: Plan and execute exhibitions, health camps, and promotional activities to generate leads and awareness.
· Reporting: Present marketing performance reports and insights to senior management.
Requirements:
· Masters degree in Marketing, Business Administration, or Healthcare Management.
· 10+ years of experience in marketing, with at least 5 years in healthcare (hospital/diagnostics preferred).
· Proven expertise in branding, digital marketing, and patient engagement strategies.
· Strong leadership, communication, and analytical skills.
· Ability to work in a fast-paced, patient-focused environment.
Skills & Competencies:
· Strategic thinking and market knowledge.
· Digital marketing proficiency (SEO, SEM, social media, Google Ads, Meta Ads).
· Excellent presentation and networking skills.
· Data-driven decision-making.
· Team leadership and collaboration.
Work Environment:
· Collaboration with medical staff, operations, and senior leadership.
· Occasional travel for events, conferences, and outreach programs.
Pay: ₹30,000.00 - ₹70,000.00 per month
Application Question(s):
- Are you a Marketing head or Brand Manager ?
- Have you worked in HealthCare Industry ?
- How many Years have you worked in Health care Industry ?
- Where do you Stay - Mention the Place and City
- Are you ready to travel Lower Parel ( Mumbai ).
Work Location: In person
