A Social Media cum Digital Marketing Executive manages a brand's online presence, driving audience engagement, brand awareness, and lead generation. This dual role blends creative content creation with data-driven marketing campaigns across social media platforms, websites, and search engines. [1, 2, 3]Role & Responsibilities
- Social Media Management: Plan, create, and schedule daily posts across platforms like Instagram, LinkedIn, Facebook, and X. [1]
- Content Creation: Design visual assets, write compelling ad copy, and shoot/edit short-form video content (Reels/TikTok/YouTube Shorts). [1, 2]
- Campaign Management: Execute Paid Ads (Google AdWords, Meta Ads, LinkedIn Ads) to drive targeted traffic and conversions. [1]
- SEO & SEM: Optimize website content and landing pages to improve organic search rankings and visibility. [1]
- Analytics & Reporting: Track KPIs (ROI, CTR, conversion rates), analyze audience insights, and generate performance reports to optimize future campaigns. [1]
- Community Management: Respond to comments, direct messages, and reviews to build active brand loyalty. [1]
Key Skills Required
- Proficiency with social media scheduling tools (e.g., Hootsuite, Buffer) and design tools (e.g., Canva, Adobe Photoshop).
- Hands-on experience with Google Analytics, Google Search Console, and Facebook Business Manager.
- Basic video editing skills for quick content turnaround.
- Strong copywriting and communication skills.
Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Mass Communication, or a related field. Certifications in Google Ads or HubSpot are highly preferred.
- Experience: Typically ranges from 1 to 4 years of hands-on digital marketing experience, though fresher roles are available.
To explore live vacancies, salary benchmarks, and specific skill expectations for this role in your area, browse listings on Internshala or Glassdoor.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Education:
Experience:
- Social listening: 1 year (Preferred)
Work Location: In person
