Job Title
Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Experience: 3–5 Years
Location: Chennai
Employment Type: Full-Time
Salary: ₹35,000 – ₹45,000 per month (Based on experience and skill set)
Job Summary
We are looking for a results-oriented Digital Marketing Specialist to plan, execute, and optimize SEO, performance marketing, lead generation, content marketing, CRM management, analytics, and digital marketing campaigns across multiple brands. The ideal candidate should possess strong hands-on experience in search engine optimization, paid advertising, campaign optimization, data analysis, and digital marketing strategies, with the ability to drive brand visibility, qualified leads, and measurable business growth across Construction, Healthcare (Hospitals), and Hospitality (Inns/Hotels) brands.
Key Responsibilities
Search Engine Optimization (SEO)
Plan and execute on-page, off-page, and technical SEO strategies.
Conduct keyword research using SEMrush, Ahrefs, and Google Keyword Planner.
Optimize website pages, blogs, and landing pages for search visibility.
Improve Core Web Vitals, website performance, and indexing.
Monitor Google Search Console and resolve SEO issues.
Perform competitor analysis and implement growth strategies.
Content Marketing
Create SEO-friendly website content and blogs.
Write optimized Meta Titles, Meta Descriptions, and landing page copy.
Plan monthly content calendars.
Performance Marketing
Manage Google Ads Search, Performance Max, Display, and YouTube campaigns.
Manage Meta (Facebook & Instagram) advertising campaigns.
Optimize campaigns to improve ROI, CTR, Conversion Rate, and CPL.
Monitor daily budgets and bidding strategies.
Generate qualified leads while maintaining target CPA.
Marketing Automation & CRM
Manage Zoho CRM for lead and customer data management.
Track lead performance and CRM activities.
Prepare and submit monthly CRM reports.
Monitor campaign performance through CRM dashboards and reports.
Analytics & Reporting
Track campaign performance using Google Analytics (GA4), Search Console.
Prepare weekly and monthly marketing reports.
Monitor organic traffic, keyword rankings, conversions, and campaign performance.
Identify optimization opportunities using data insights.
Social Media Marketing
Support paid social media campaigns.
Work with the design team to create marketing creatives.
Collaboration
Coordinate with developers, designers, and sales teams.
Support campaign launches and digital initiatives.
Ensure timely completion of marketing deliverables.
Candidate Profile
Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
3–5 years of experience in Digital Marketing.
Strong knowledge of SEO, Google Ads, Meta Ads, Google Analytics (GA4), and Google Search Console.
Good understanding of keyword research, on-page SEO, technical SEO, and performance marketing.
Ability to analyze campaign performance and prepare marketing reports.
Proven experience managing multiple brands simultaneously, preferably in Construction, Healthcare (Hospitals), and Hospitality (Inns/Hotels) industries.
Experience in planning, executing, and optimizing digital marketing campaigns across multiple brands while maintaining consistent brand performance and achieving business objectives.
Work Location: In person
