Job Summary
We are looking for a proactive and detail-oriented SEO Executive to join our Digital Marketing team. The ideal candidate will be responsible for implementing SEO activities to improve website rankings, increase organic traffic, and enhance overall website performance. The role requires hands-on experience in on-page SEO, basic technical SEO, keyword research, and performance monitoring using industry-standard SEO tools.
Key Responsibilities
- Perform on-page SEO optimization for website pages, blogs, and landing pages.
- Conduct keyword research and map target keywords based on search intent and business goals.
- Optimize meta titles, meta descriptions, heading tags, image alt text, URL structures, and internal linking.
- Work closely with the content team to ensure SEO best practices are followed while creating and updating content.
- Identify and fix on-page SEO issues through regular website audits.
- Monitor website performance using Google Analytics (GA4) and Google Search Console.
- Track keyword rankings, organic traffic, and website performance, and prepare regular SEO reports.
- Assist in implementing technical SEO recommendations such as XML sitemaps, robots.txt, schema markup, canonical tags, and redirects.
- Coordinate with the development team to resolve crawl errors, indexing issues, broken links, and page speed improvements.
- Stay updated with Google's algorithm changes and the latest SEO trends to ensure best practices are implemented.
Required Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, or a related field.
- 1–3 years of hands-on experience in SEO.
- Strong understanding of on-page SEO techniques and search engine ranking factors.
- Experience using SEO tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Moz, or Screaming Frog.
- Basic knowledge of HTML, CSS, and WordPress or other CMS platforms.
- Good understanding of technical SEO fundamentals.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple tasks and meet deadlines.
Preferred Skills
- Experience working on education or EdTech websites.
- Familiarity with Core Web Vitals and page speed optimization.
- Knowledge of schema markup and structured data.
- Understanding of basic off-page SEO concepts is an added advantage.
Key Skills
- On-Page SEO
- Keyword Research
- Technical SEO Fundamentals
- Google Analytics (GA4)
- Google Search Console
- SEMrush / Ahrefs / Moz
- Screaming Frog
- WordPress CMS
- HTML & CSS (Basic)
- Schema Markup
- SEO Reporting & Analysis
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Leave encashment
- Paid sick time
Work Location: In person
