Role Overview
As a Senior Team Lead, you will be responsible for overseeing end-to-end project delivery, managing USA-based client accounts, mentoring team members, and ensuring performance targets are consistently achieved.
This role combines leadership, client management, strategy, and hands-on execution across paid media, SEO, CRO, CRM systems, and website optimization.
Key ResponsibilitiesTeam Leadership & People Management
- Lead, mentor, and manage a team of executives, analysts, and junior team leads
- Assign tasks, set priorities, and monitor team performance
- Conduct regular performance reviews, coaching sessions, and skill-development training
- Foster accountability, collaboration, and a results-driven culture
Client & Project Ownership
- Own the end-to-end delivery of assigned client accounts
- Manage direct communication with USA-based clients
- Lead strategy discussions, performance reviews, and client calls
- Handle escalations and proactively manage client expectations
- Translate business objectives into actionable marketing strategies
Digital Marketing Strategy & Execution
- Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max)
- Manage Meta Ads campaigns for lead generation and conversion growth
- Drive improvements in lead quality, conversion rates, and ROAS
- Oversee SEO initiatives, including on-page, off-page, content, and technical SEO
- Lead website optimization and CRO efforts, including landing pages, funnels, and A/B testing
- Ensure CRM integration, lead tracking, and attribution accuracy
Reporting & Performance Management
- Review campaign performance, SEO reports, dashboards, and funnel metrics
- Monitor key KPIs including CPL, CPA, ROAS, conversions, and traffic growth
- Identify performance gaps and implement corrective strategies
- Deliver accurate and actionable insights to clients and internal stakeholders
Process Improvement & Operations
- Develop and strengthen SOPs across Paid Ads, SEO, CRO, and CRM workflows
- Improve operational efficiency through automation and process optimization
- Support account scaling and team growth initiatives
Cross-Functional Collaboration
- Work closely with Operations, Business Development, Accounts, and Technical teams
- Assist with onboarding and training new team members
- Serve as the escalation point for delivery, performance, and team-related issues
Required Experience
Mandatory USA Client Experience
Candidates must have direct experience working with USA-based clients and managing performance-driven marketing accounts.
Preferred Industry Experience
Experience in one or more of the following industries is required:
- Local Service Businesses
- MedSpas
- Dental Practices
- Healthcare Organizations
- Technology / SaaS Companies
Must be comfortable working within USA time zones and handling client-facing responsibilities.
Required SkillsPaid Advertising
- Google Ads (Search, Display, Performance Max)
- Conversion Tracking & Attribution
- Meta Ads (Facebook & Instagram)
SEO
- On-Page SEO
- Technical SEO
- Content Strategy
- Link Building Oversight
CRM & Marketing Automation
- HubSpot
- GoHighLevel
- Salesforce
- Similar CRM Platforms
Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Pixels, Events & Conversion Tracking
- Lead Attribution Reporting
Website & CRO
- Landing Page Optimization
- Funnel Development
- User Experience (UX) Improvements
- A/B Testing
What We're Looking For
- Strong ownership and accountability mindset
- Excellent leadership and team management skills
- Data-driven decision-making ability
- Exceptional client communication skills
- Process-oriented approach to execution
- Long-term growth and leadership mindset
What We Offer
- Clear career progression toward Delivery Head / Operations Manager roles
- Opportunity to manage high-budget USA marketing accounts
- Leadership role within a fast-scaling organization
- Long-term career growth and stability
- Collaborative and performance-focused work environment
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Have you worked with International Clients?
- What was the team size which you have managed?
Experience:
- Digital Marketing: 5 years (Preferred)
- Team leading: 2 years (Preferred)
Work Location: In person
