Company Overview
Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.
Website: https://www.adititracking.com/
Job Overview
We are seeking a motivated and skilled Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a positive attitude, excellent communication skills, and strong teamwork abilities. This role involves developing, implementing, and optimizing digital marketing strategies to enhance brand visibility, engagement, and conversion rates.
Role & responsibilities
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Develop and Execute Digital Marketing Campaigns: Design, implement and manage comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
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Content Creation and Management: Produce engaging and high-quality content for our website, blogs, social media, and other digital platforms. Ensure that content aligns with our brand voice and is optimized for SEO.
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Social Media Management: Oversee and manage our social media profiles, including scheduling posts, engaging with followers, and analyzing performance metrics. Address comments and messages promptly and professionally.
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SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and drive organic traffic. Manage and optimize paid search campaigns (SEM) to achieve targeted traffic and conversions.
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Analytics and Reporting: Track and analyze the performance of digital marketing initiatives using tools like Google Analytics. Prepare detailed reports and provide actionable insights to enhance campaign effectiveness.
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Collaborate with Teams: Work closely with various teams, including sales, design, and product, to ensure marketing strategies align with company objectives. Contribute to strategic planning and brainstorming sessions.
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Stay Updated with Trends: Keep abreast of the latest trends and developments in digital marketing. Propose and implement new strategies to stay competitive in the industry.
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Budget Management: Oversee and manage digital marketing budgets, ensuring effective allocation and tracking to maximize return on investment (ROI)
Skills & Qualifications
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Proven experience as a Digital Marketing Specialist or similar role with a successful track record of digital marketing campaigns.
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Proficiency in digital marketing tools and platforms, including Google Ads,Google Analytics, SEO tools, and social media management tools.
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Exceptional written and verbal communication skills with the ability to
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clearly articulate ideas and strategies.
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Strong collaborative skills with a positive attitude. Ability to work
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effectively in a team-oriented environment.
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Strong analytical skills with the ability to interpret data and make
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informed decisions.
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Bachelors degree in Marketing, Communications, Business, or a related field is preferred.
What we offer:
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Competitive salary and benefits.
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A leadership seat in a growing, process-driven organisation with pan-India expansion plans.
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Direct access to and mentorship from senior leadership. Opportunities for professional growth in a collaborative work environment.
Number of Openings: 1
Location: Panjim, Goa
Job Type: Full-Time
