Key Responsibilities
- Develop and execute annual and quarterly marketing strategies aligned with business objectives.
- Drive brand positioning, visibility, communication, and market differentiation.
- Develop and manage integrated marketing campaigns across digital, social media, print, outdoor, events, exhibitions, and other relevant channels.
- Generate and nurture leads in coordination with the sales/business development team.
- Plan and execute product launches, promotional campaigns, dealer/distributor initiatives, exhibitions, conferences, and customer events.
- Manage digital marketing activities including website, SEO/SEM, social media, email campaigns, content marketing, and online lead generation.
- Conduct market research, competitor analysis, customer profiling, and identify new market opportunities.
- Develop marketing collateral, presentations, brochures, case studies, videos, and other communication material.
- Manage external agencies, vendors, media partners, creative agencies, and event partners.
- Prepare and manage the marketing budget and ensure optimum ROI on marketing spends.
- Track campaign performance through KPIs such as leads, conversions, CAC, reach, engagement, brand awareness, and revenue contribution.
- Work closely with sales, product, operations, and senior management to ensure effective execution of marketing initiatives.
- Prepare regular MIS, dashboards, campaign reports, and management presentations.
- Build and maintain strong relationships with customers, channel partners, industry associations, media, and other stakeholders.
- Lead and mentor the marketing team and ensure timely delivery of assigned objectives.
Desired Candidate Profile
- MBA/PGDM in Marketing or equivalent qualification.
- 8–12 years of relevant marketing experience, preferably with experience in a B2B/B2C environment.
- Strong understanding of brand management, digital marketing, lead generation, and integrated marketing.
- Excellent communication, presentation, negotiation, and stakeholder-management skills.
- Strong analytical and commercial orientation with the ability to link marketing activities to business outcomes.
- Experience managing agencies, budgets, campaigns, and marketing teams.
- Proficiency in MS Office/PowerPoint and familiarity with CRM, marketing analytics, and digital marketing tools.
- Ability to work independently, manage multiple priorities, and operate in a target-driven environment.
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
