Content & Social Media Specialist
Company: Kapdabook Private Limited
Job Type: Remote
Location Preference: Surat preferred
Experience: 0–3 years
Role: Content Creation + Social Media + Video Editing
About Kapdabook
Kapdabook is an early-stage AI fashion-tech startup helping textile and fashion businesses create professional product and catalogue content using AI.
We are looking for a creative and self-driven Content & Social Media Specialist who can take ownership of our social media presence and help build the Kapdabook brand from the ground up.
What You'll Do
- Plan and manage Kapdabook's Instagram and Facebook content.
- Research trends and continuously come up with new content ideas.
- Create engaging Reels, short-form videos, posts and carousels.
- Handle video editing, captions, hooks, music, subtitles and basic motion graphics.
- Turn Kapdabook's product, AI technology and fashion industry insights into engaging content.
- Monitor content performance and improve the strategy based on what works.
- Maintain a consistent content calendar and publishing schedule.
- Research competitors, fashion brands, AI companies and relevant trends for content inspiration.
- Take ownership of the complete process: Idea → Content → Edit → Publish → Analyze → Improve.
What We're Looking For
We want someone who can think about content, not just execute instructions.
You should:
- Have strong creativity and content ideas.
- Understand Instagram Reels and short-form content.
- Be confident with video editing.
- Understand hooks, storytelling and audience retention.
- Have a good visual sense and attention to detail.
- Be comfortable experimenting with new formats and trends.
- Be able to work independently and take responsibility.
- Bring ideas to the team instead of waiting for instructions.
You should be able to look at Kapdabook and say, "I have an idea for this," rather than asking, "What should I post today?"
What We Don't Want
This is not a role for someone who only:
- Uses the same Canva templates repeatedly.
- Replaces images/text in existing templates.
- Waits for instructions for every post.
- Copies competitors without understanding their strategy.
- Creates generic content just to fill the calendar.
We value original ideas, creativity and ownership.
Tools
Experience with tools such as CapCut, Premiere Pro, After Effects, DaVinci Resolve, Photoshop, Canva or AI content tools is a plus.
You don't need to know every tool. Your ability to create good content matters more than the software you use.
Startup Environment
Kapdabook is an early-stage startup, so our initial compensation is limited compared with established companies.
We are looking for someone who understands the startup stage and wants to grow with the company.
As Kapdabook grows, there will be opportunities for increased responsibilities and compensation based on contribution, performance and company growth.
You will work closely with the founder and have significant freedom to experiment and build the brand.
What We Value
Creativity Ownership Initiative Consistency Learning Execution
If you want to simply complete assigned tasks, this may not be the right role.
If you want to build something from the beginning and take ownership of the content and social media presence, we'd love to hear from you.
Application
Please send:
- Resume / basic details
- Location
- Portfolio or previous work
- Reels/videos you have created
- Social media accounts you have managed, if any
- Editing tools you use
- Expected compensation
- Availability
Portfolio and actual work will be given more importance than certificates or software lists.
Shortlisted candidates will be given a small practical task to evaluate creativity, content thinking and editing ability.
Pay: ₹4,000.00 - ₹8,000.00 per month
Benefits:
Work Location: Remote
