Job Description (JD)
Position: Content Creator
Experience: 2–3 Years
Location: Pune (Work From Office)
*Department:* Marketing & Branding
*Industry:* Fire Protection | ELV Systems | Building Automation | Engineering
### About the Company
Vasu Infosec Pvt. Ltd. is a leading provider of Fire Protection, Electronic Security, ELV Systems, and Building Automation solutions. We specialize in delivering innovative and reliable engineering solutions across commercial, industrial, infrastructure, and government sectors.
### Job Summary
We are looking for a creative and detail-oriented Content Creator with 2–3 years of experience to develop engaging content across digital platforms. The ideal candidate should have excellent writing skills, basic graphic design knowledge, video content creation experience, and an understanding of digital marketing strategies. Experience in B2B, engineering, or industrial industries will be an added advantage.
### Key Responsibilities
* Create high-quality content for social media, websites, blogs, email campaigns, brochures, and marketing materials.
* Develop engaging captions, articles, case studies, project highlights, and technical content.
* Create short-form videos, reels, and promotional content for social media platforms.
* Coordinate with the design team to create visually appealing creatives and branding materials.
* Manage content calendars and ensure timely publication across digital platforms.
* Optimize content for SEO and improve website visibility.
* Research industry trends, competitors, and emerging technologies to create relevant content.
* Cover company events, site activities, exhibitions, and client success stories.
* Maintain consistency in brand messaging and visual identity.
* Collaborate with sales, HR, and project teams for employer branding and marketing campaigns.
* Monitor social media engagement and prepare monthly performance reports.
### Required Skills
* Excellent written and verbal communication skills.
* Strong content writing and storytelling abilities.
* Knowledge of SEO fundamentals.
* Experience in social media management.
* Basic graphic design using Canva or Adobe Photoshop.
* Basic video editing using Adobe Premiere Pro, CapCut, or similar software.
* Understanding of LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.
* Creative thinking with strong attention to detail.
* Ability to work independently and meet deadlines.
### Preferred Qualifications
* Bachelor's degree in Marketing, Mass Communication, Journalism, English, Digital Marketing, or a related field.
* Certification in Digital Marketing or Content Marketing is an added advantage.
### Preferred Software Skills
* Canva
* Adobe Photoshop
* Adobe Illustrator (Basic)
* Adobe Premiere Pro / CapCut
* Microsoft Office
* Google Workspace
* WordPress (Preferred)
* ChatGPT and AI content generation tools
* Meta Business Suite
* LinkedIn Campaign Manager (Preferred)
### Experience
* 2–3 years of experience in content creation, digital marketing, branding, or social media management.
* Experience in engineering, construction, fire protection, ELV, MEP, or industrial sectors will be preferred.
### Key Competencies
* Creative mindset
* Strong writing and editing skills
* Time management
* Team collaboration
* Problem-solving ability
* Brand awareness
* Attention to detail
* Adaptability
### What We Offer
* Competitive salary based on experience.
* Opportunity to work on large infrastructure and engineering projects.
* Professional growth and learning opportunities.
* Collaborative and innovative work environment.
* Exposure to AI-powered marketing and automation tools.
*Employment Type:* Full-Time
*Working Days:* Monday to Saturday
*Working Hours:* 10:00 AM – 6:30 PM
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
