S Labs Hygiene Care Private Limited is India's emerging leader in affordable premium pet grooming and hygiene care products. We are a brand-focused distributor dedicated to bringing high-quality, affordable pet wellness solutions to every corner of India through General Trade, Modern Trade, and Alternative Trade channels. Our mission is simple yet powerful: to make premium pet hygiene care accessible to every pet parent, regardless of location. As we launch our Pet & Hygiene Care product line, we are looking for 2 BTL Executives to plan and execute on ground consumer activation, retail visibility, and trade marketing programs across Hyderabad, working closely with the Brand Manager and field sales teams.
A successful BTL Executive at S Labs combines strong marketing execution with field sales understanding. They excel at coordinating retail activations, managing agencies and distributors, ensuring impactful in-store branding, and using campaign data to improve ROI. They are highly organised, comfortable working in the field across Hyderabad, and capable of turning brand strategies into measurable sales growth for a fast-scaling pet hygiene brand.
Marketing Skills Trade marketing, consumer promotions, brand activation, merchandising, retail marketing, shopper marketing, event planning, product launch execution.
Sales Skills Retail channel understanding, distributor management, dealer relationship management, sales promotion planning, market expansion, territory understanding. Analytical Skills ROI analysis, sales data interpretation, campaign performance measurement, budget tracking, Excel reporting, dashboard preparation.
Communication Skills Vendor coordination, agency management, negotiation, presentation skills, retailer communication, stakeholder management.
Digital Skills MS Excel (advanced), PowerPoint, Google Sheets, CRM tools, ERP (SAP/Oracle preferred), Power BI (preferred), Canva or Adobe Express (basic creative coordination). Soft Skills Leadership, creativity, decision-making, attention to detail, adaptability, teamwork, customer-centric mindset, ability to work under pressure.
PREFERRED EXPERIENCE FMCG industry experience Retail activation Trade marketing Distributor network management Event execution Consumer engagement campaigns Merchandising experience Field sales exposure
Work Location: In person
