Job Overview
We are seeking a highly motivated and results‑driven Events Marketing Manager to own and scale event marketing initiatives for the US market. This role is critical in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for a B2B SaaS product.
The ideal candidate blends strategic thinking, creativity, strong execution skills, and data‑driven marketing expertise, with deep experience in B2B SaaS event execution.
What You Will Do
- Plan and execute high‑impact B2B events: trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.
- Own end‑to‑end event management: concept, budgeting, logistics, promotion, execution, and post‑event reporting.
- Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Lead event promotion strategy across email, website, and paid channels.
- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 8+ years of experience in B2B SaaS marketing with strong focus on event marketing.
- Proven success in managing US‑focused B2B marketing campaigns and events.
- Strong understanding of B2B buyer journeys, demand generation, and account‑based marketing (ABM).
- Hands‑on experience with HubSpot/Marketo, Salesforce, Hootsuite/Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
- Excellent written and verbal communication skills with a storytelling mindset.
- Strong project management, organizational, and execution capabilities.
Preferred Skills & Qualifications
- Experience marketing to mid‑market and enterprise SaaS buyers.
- Familiarity with product‑led growth (PLG) and high‑growth startup environments.
- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND).
- Ability to work cross‑functionally with sales, partnerships, product, and leadership teams.
Role Details
- Reporting To: Chief Revenue Officer or assigned Manager
- Employment Type: Full‑Time
- Shift Timings: 6:00 pm – 3:00 am IST (US EST overlap)
What We Offer
- Fast‑growing, diverse, global work environment with opportunities for ownership and impact
- Paid holidays and leaves
- Performance bonuses
- Medical coverage
- Company‑paid training programs
- Equal Opportunity Employer
Pay: ₹500,000.00 - ₹1,500,000.00 per year
Work Location: Remote
