JOB DESCRIPTION – MARKETING EXECUTIVEFasteners Industry | B2B Sales & RFQ
Position: Marketing Executive – B2B Sales
Experience: 2–3 Years
Industry: Fasteners / Automotive Components / Engineering Products
Department: Sales & Marketing
Location: Anekal-Plant2
Reporting To: Marketing Manager
Job Purpose
We are looking for a Marketing Executive with 2–3 years of experience in B2B sales, preferably in the Fasteners / Automotive Components / Engineering industry, to support business development, customer relationship management, RFQ handling and sales growth.
Key Responsibilities
- Identify and develop new B2B customers, OEMs, Tier-1/Tier-2 companies, industrial customers and distributors.
- Generate new sales enquiries through cold calling, customer visits, references, online platforms and market research.
- Handle the complete RFQ/enquiry process from receipt of enquiry to quotation and order follow-up.
- Understand customer requirements, drawings, specifications, quantities and delivery requirements.
- Coordinate with Production, Engineering, Costing, Quality, Purchase and PPC teams for preparing quotations.
- Prepare and send technical/commercial quotations to customers.
- Follow up on quotations, negotiate where required and convert enquiries into orders.
- Maintain regular communication with existing customers and identify opportunities for repeat business.
- Conduct customer visits and develop strong relationships with Purchase, Stores, Engineering and Quality teams.
- Maintain customer database, enquiry tracker, RFQ status, sales pipeline and order records.
- Monitor competitor activities, market prices and customer requirements.
- Support collection follow-ups and coordinate with the accounts team when required.
- Achieve assigned monthly/quarterly sales and new-customer targets.
- Prepare regular sales and enquiry reports for management.
Required Skills & Qualifications
- 2–3 years of experience in B2B Sales / Marketing / Business Development.
- Experience in Fasteners / Automotive Components / Engineering Products is preferred.
- Diploma / Bachelor's degree in Mechanical / Production / Engineering / Business Administration.
- Basic understanding of bolts, nuts, screws, washers and special fasteners is an advantage.
- Ability to understand basic customer drawings, specifications and RFQs.
- Good communication, presentation and negotiation skills.
- Strong follow-up and customer relationship-management skills.
- Good working knowledge of MS Excel, Word and Email.
- Willingness to travel for customer visits.
Key KPIs
New Customer Development | Sales Revenue | RFQs Generated | RFQ Conversion | Customer Visits | New Enquiries | Repeat Orders | Collection Follow-up
Ideal Candidate
A self-motivated and target-oriented B2B sales professional with 2–3 years of experience who can generate enquiries, manage RFQs, coordinate quotations, develop customer relationships and contribute to sales growth in the fasteners industry.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person