Position: PPC Specialist (International Experience Required)
Location: Panchkula, Haryana
Experience: 3+ Years
Salary: Up to ₹40,000 per month
Job Type: Full-Time
About the Role
We are looking for a skilled and data-driven PPC Specialist with hands-on experience managing international paid advertising campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing PPC campaigns across multiple platforms to drive quality traffic, leads, and conversions.
Key Responsibilities
- Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other paid advertising platforms.
- Handle international campaigns targeting global markets.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and ad copies.
- Track and analyze key performance metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Implement A/B testing for ad creatives, landing pages, and campaign strategies.
- Generate regular performance reports and provide actionable insights.
- Collaborate with content, design, and marketing teams to improve campaign effectiveness.
- Stay updated with industry trends, Google Ads updates, and best practices.
- Ensure maximum ROI from paid marketing efforts.
Required Skills & Qualifications
- Minimum 3+ years of experience in PPC/Digital Marketing.
- Proven experience managing international PPC campaigns.
- Strong knowledge of Google Ads, Google Analytics, Google Tag Manager, and Search Console.
- Experience with Display, Search, Shopping, Remarketing, and YouTube Ads.
- Strong analytical and reporting skills.
- Excellent understanding of conversion tracking and performance optimization.
- Familiarity with SEO and landing page optimization is a plus.
- Strong communication and problem-solving abilities.
Preferred Qualifications
- Google Ads Certification preferred.
- Experience working with international clients and global markets.
- Knowledge of Meta Ads (Facebook & Instagram) will be an added advantage.
What We Offer
- Salary up to ₹40,000 per month
- Growth-oriented work environment
- Opportunity to work on international projects
- Learning and development opportunities
- Supportive and collaborative team culture
Pay: Up to ₹40,000.00 per month
Work Location: In person
