We are looking for a results-driven Meta Ads & Google Ads Specialist with a strong focus on paid campaigns and social media growth.
The role involves managing and optimizing ad campaigns across Meta and Google platforms while ensuring strong lead generation and brand visibility.
Key Responsibilities
Meta Ads (Facebook & Instagram)
- Plan, create, and manage campaigns via Meta Ads Manager
- Develop audience targeting, retargeting, and scaling strategies
- Coordinate with the design/content team for ad creatives
- Monitor and optimize campaigns based on performance metrics
- Drive lead generation and engagement through paid campaigns
Google Ads
- Plan and execute all types of paid ad campaigns
- Setting Effective Goals for Google Ads Campaigns
- Enhanced Conversions in Google Ads (User-Provided Data Tag in GTM)
- Perform keyword research and optimize ad copies
- Manage budgets, bids, and campaign performance
- Continuously improve campaign efficiency and conversion
Social Media Performance (Paid-Focused)
- Align paid campaigns with overall social media strategy
- Identify high-performing content and scale it through ads
- Work with the team to improve ad creatives and messaging
- Track campaign performance and share actionable insights
Eligibility Criteria
- Minimum 2 years of experience in Meta Ads & Google Ads
- Strong understanding of paid marketing and lead generation
- Hands-on experience managing ad budgets and campaigns
- Good understanding of social media platforms and trends
- Strong analytical and problem-solving skills
- Good communication and coordination skills
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
