Ludhiana/ Mohali
Key Responsibilities
Lead the development of content (visuals, copies, social, lifestyle articles, newsletters and website content etc) for digital campaigns
Develop branding strategy for the brands
Lead the development and optimisation of content for online listings (eg copy, listing images, A+ content for Amazon listings).
Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
SEO/ PPC/ FB ads/ PR/ App store optimization
Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
Must understand social media algorithms
Testing and optimising marketing tactics for customer acquisition
Collaborate with the team to implement on-page and off-page SEO strategies
Essential Skills
In-depth knowledge of various social media platforms, best practices and website analytics.
Strong analytical skills and highly creative
.
Good attention to detail and great communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing
Knowledge and experience within the wellness and healthcare industry is preferred
Experience in managing and building a team of creatives is preferred
Qualification
Computer Science Graduates / B.Tech preferred
Work Experience
2 to 4 years of experience developing mobile apps natively in iOS and/or Android.
