Job Summary
The SEO & Digital Marketing Manager is responsible for planning, implementing, and managing the company's digital marketing strategies to increase brand awareness, website traffic, lead generation, and online sales. The role focuses on SEO, paid advertising, social media marketing, content marketing, and performance analysis to achieve business objectives.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan and implement Search Engine Optimization (SEO) activities to improve website rankings and organic traffic.
- Manage on-page, off-page, technical SEO, and local SEO initiatives.
- Conduct keyword research, competitor analysis, and website audits.
- Create and oversee digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other platforms.
- Monitor and optimize PPC campaigns to maximize ROI and lead generation.
- Manage website content, blogs, landing pages, and SEO-friendly content strategies.
- Oversee social media marketing activities and online brand reputation management.
- Track, analyze, and report website traffic, campaign performance, and conversion metrics using Google Analytics, Search Console, and other tools.
- Coordinate with graphic designers, content creators, and web developers to execute campaigns.
- Generate qualified leads for sales teams through digital channels.
- Stay updated on industry trends, search engine algorithms, and digital marketing best practices.
- Manage digital marketing budgets and vendor relationships.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
