Who We Are – SMI team within AGR Knowledge
- We're a boutique social intelligence business vertical of a Market Research firm,
that helps brands see what their ORM dashboards don’t. Our mission is simple but
ambitious: decode what people are really saying online, and help brands act on it
with insight, empathy, and agility.
- We work with some of India’s largest consumer brands, offering not just monitoring,
but meaning. We combine smart tools with smarter humans to help clients see
risks, spot opportunities, and shape reputation — long before a trend becomes a
headline.
- If you’ve ever wondered why that ad flopped, why that product blew up on Twitter,
or how brands fix bad press fast, you’ll feel at home here.
B. Our Team Culture
- We’re a small team, and we like it that way — because it means every voice is
heard.
- What makes someone thrive at AGR?
- A curious mind, willing to ask “why?”
- The patience to go deeper, not just faster
- A willingness to grow — and to help others grow
- We believe people do their best work when they’re trusted early, taught honestly,
and given room to ask, mess up, and improve.
- Our best ideas have come from interns, analysts, and senior folks equally —
because insight doesn’t follow hierarchy.
C. What You’ll Actually Do
- In your first few [1-3] months, you’ll:
- Track online chatter for our client brands on social media and online sites
- Tag and organize mentions to help decode what’s really being said
- Draft basic responses for brands to use in customer interactions
- Assist in weekly reports showing what customers are loving (or loathing)
- Once you’re more confident [4-6 months], you’ll:
- Own 1–3 client accounts for response and reports
- Identify patterns that others might miss (e.g., why people are really angry)
- Suggest workflow improvements or better response styles
