Job Summary
We are seeking a proactive and detail-oriented IndiaMART Executive to manage our IndiaMART account and maximize quality B2B lead generation. The ideal candidate will be responsible for handling customer enquiries, optimizing product listings, improving account performance, and coordinating with the sales team to ensure timely lead conversion.
Key Responsibilities
- Manage the company's IndiaMART account on a daily basis.
- Respond promptly to customer enquiries received through IndiaMART.
- Qualify incoming leads and assign them to the appropriate sales representatives.
- Follow up with prospective customers to understand their requirements and maintain lead records.
- Upload, update, and optimize product listings with accurate descriptions, images, specifications, and keywords.
- Improve product visibility through keyword optimization and account management best practices.
- Monitor account performance, enquiry trends, and lead quality.
- Coordinate with the sales team to track enquiry status and conversion.
- Prepare weekly and monthly reports on enquiries, lead conversions, and account performance.
- Ensure customer queries are handled professionally and within defined response timelines.
- Coordinate with the marketing team to keep product information and promotional content updated.
- Stay updated with new IndiaMART features and recommend strategies to improve lead generation.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- Certification or training in digital marketing or B2B marketplaces will be an added advantage.
Experience
- 1–3 years of experience managing IndiaMART or similar B2B marketplace platforms.
- Experience in the manufacturing, engineering, construction materials, or industrial products sector will be preferred.
Required Skills
- Hands-on experience with IndiaMART account management.
- Strong understanding of B2B lead generation and customer handling.
- Good communication and follow-up skills.
- Knowledge of MS Excel, MS Office, and CRM systems.
- Ability to analyze enquiry data and prepare performance reports.
- Strong organizational and time management skills.
- Attention to detail and ability to manage multiple enquiries simultaneously.
Preferred Skills
- Experience with industrial products such as PUF Panels, Rockwool Panels, Pre-Engineered Buildings (PEB), Clean Room Systems, or related construction materials.
- Knowledge of SEO techniques for marketplace product listings.
- Familiarity with TradeIndia or other B2B marketplace platforms.
Key Performance Indicators (KPIs)
- Response time to enquiries.
- Number of qualified leads generated.
- Lead-to-order conversion rate.
- Improvement in product visibility and ranking.
- Monthly enquiry growth.
- Customer satisfaction and timely follow-ups.
Compensation
Salary will be commensurate with qualifications, experience, and industry standards.
Pay: ₹25,000.00 - ₹30,000.00 per month
Education:
Experience:
- IndiaMART: 1 year (Preferred)
Work Location: In person
