HIRING - MARKETING EXECUTIVE
Position - Marketing Executive
Location: Garden Reach & Metiabruz, Kolkata, West Bengal
Industry: Healthcare / Hospital
Employment: Full-time
Key Responsibilities
- Develop relationships with doctors, clinics, nursing homes, hospitals, diagnostic centres, corporates and institutions.
- Generate and follow up on doctor/referral leads to increase OPD, diagnostics and hospital admissions.
- Conduct regular field visits across Garden Reach, Metiabruz and nearby Kolkata areas.
- Develop corporate, institutional and community tie-ups for health camps, health check-ups and preventive healthcare programmes.
- Plan and coordinate medical camps, awareness programmes and community outreach activities.
- Promote hospital services, specialist consultations, diagnostics, surgeries and health packages.
- Generate leads, follow up with prospects and convert enquiries into patient visits and admissions.
- Track local market and competitor activities and maintain a database of referral sources.
- Achieve assigned monthly business and activity targets and submit regular field/MIS reports.
Eligibility
- Graduate in any discipline; MBA/PGDM in Marketing/Healthcare Management/Hospital Administration preferred.
- 2–5 years of experience in hospital/healthcare marketing, diagnostics, pharmaceutical sales or related fields.
- Strong local market knowledge and healthcare connections in Kolkata, especially Garden Reach & Metiabruz, will be preferred.
Key Skills
Healthcare Marketing | Doctor Relationship Management | Business Development | Lead Generation | Corporate Tie-ups | Patient Acquisition | Communication | Negotiation | Follow-up | MS Office/CRM
Requirements
- Two-wheeler & valid driving licence mandatory.
- Willingness to undertake extensive field visits.
- Target-oriented, proactive and strong in relationship building.
- Candidates with existing doctor, nursing home, clinic, corporate or institutional contacts will be preferred.
- How to apply: [email protected]
Work Location: In person
