Job Title
CARM
Business Unit
Retail Branch Banking
Reporting To
Branch Manager
Job Function and Role Type
Sales, Individual Contributor
Version No
Job Purpose
Drive customer engagement, enhance relationship value, and achieve business targets through sales and service excellence. Ensure portfolio health and migration to digital platforms.
Key Responsibilities
Customer Engagement
Ensure Customer Engagement responsibilities are completed.
Customer Service
Conduct personal visits at pre-defined frequency.
Build strong customer relationships to ensure engagement.
Resolve customer queries and service requirements proactively.
Customize products to ensure primary banking behavior.
Enhance Relationship Value
Offer suitable products for family and business banking needs.
Maximize relationship value, including Group Firms.
Product Penetration
Understand customer profiles and business requirements.
Provide solutions like Trade Finance, Forex, Loans, and Insurance.
Migration to Digital Platform
Promote digital banking channels like Net Banking and Mobile Banking.
Encourage transaction migration based on customer preferences.
Central Initiatives
Maintain portfolio health through account activation and balance maintenance.
Act on central triggers and customer service initiatives.
Education:
Graduation required; Post-graduation preferred.
Certifications:
Sales and Influencing Skills, Banking Product Knowledge, Communication.
Key Competencies
Sales and Influencing, Planning and Organizing, Communication, Knowledge of Competition, Banking Product Knowledge.
Major Stakeholders
Customers, Branch Banking Team, TPP Team, Asset Team.
