KRA1
To increase customer profitability through effective cross-sell and up-sell frame-work.
1.Build a comprehensive and dynamic cross-sell and up-sell frame-work.
2.Periodically review performance and carry out experiments so as to test the hypothesis.
3.Coordinate across teams within and outside BSLI for effective implementation of the strategy and reverse flow of data and information.
KRA2
To obtain buy-in from all the stake-holders and champion the overall process
1.To establish dialogue with stake-holders like Direct Sales Force, Direct Marketing team, TPD etc. for process understanding
2.To seek periodic feedback on status of leads from the relevant stake-holder and the hierarchy.
KRA3
Continuous Process Refinement for enhanced Marketing ROI
1.To liaison with stake-holders and seek relevant feedback on processes.
2.To experiment refinement on pilot basis and rollout basis results of the pilot.
3.To enhance response / conversion rates and thereby positively impact Marketing ROI.
KRA4
To develop an analytics based decision support system so as to arrive at key customer segments and build differentiated communication.
1.To co-ordinate closely with all stake-holders and help people imbibe the analytics culture.
2.Champion the process creation and implementation.
3.To carry out continuous experiments and refine the same for sharper campaigns and store the same in the central knowledge repository.
4.To coordinate with the Operations and Technology functions in implementing of the above.
