We are looking for a results-driven Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate should have hands-on experience in SEO, SMO, Social Media Marketing (SMM), Content Marketing, and a basic understanding of website development. The role requires someone who can drive online visibility, generate quality leads, and improve overall brand presence across digital platforms.
Key Responsibilities
Search Engine Optimization (SEO)
- Plan and implement on-page, off-page, and technical SEO strategies.
- Conduct keyword research and competitor analysis.
- Monitor website performance and improve organic rankings.
- Optimise website content for search engines and user experience.
Social Media Marketing (SMM & SMO)
- Create and manage campaigns across Facebook, Instagram, LinkedIn, YouTube, and Google.
- Develop social media strategies to increase engagement and brand awareness.
- Manage paid advertising campaigns and optimise ROI.
- Analyse campaign performance and prepare monthly reports.
Content Marketing
- Plan and execute content calendars for blogs, social media, email campaigns, and websites.
- Coordinate with designers and content creators to develop engaging marketing materials.
- Ensure all content aligns with brand guidelines and marketing objectives.
Website Management
- Possess a basic understanding of website development and CMS platforms such as WordPress.
- Coordinate with developers for website updates, landing pages, and technical improvements.
- Monitor website performance, user experience, and conversion optimisation.
Analytics & Performance
- Track KPIs using Google Analytics, Search Console, Meta Business Suite, and other marketing tools.
- Generate performance reports and recommend improvements based on data insights.
- Stay updated with the latest digital marketing trends and algorithm changes.
Required Skills
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO)
- Expertise in Social Media Marketing (Meta Ads, LinkedIn Ads, Google Ads)
- Experience with Social Media Optimization (SMO)
- Content planning and content marketing strategies
- Basic knowledge of HTML, CSS, WordPress, and website management
- Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and Google Ads
- Experience with email marketing tools and CRM platforms is an added advantage
- Strong analytical, communication, and project management skills
Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- 3–6 years of experience in digital marketing.
- Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or SEO are preferred.
Preferred Qualities
- Creative thinker with a data-driven mindset.
- Ability to manage multiple campaigns simultaneously.
- Strong leadership and team coordination skills.
- Excellent problem-solving and decision-making abilities.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
