Role Details
Open Position: Marketing Manager
Location: Malad West, Mumbai
Experience: 2 to 5 Years
Qualification: Graduate / Postgraduate in Marketing, Business, Communications, or any discipline (MBA in Marketing preferred).
Industry: IT / Software / SaaS / HRTech / LMS
Only candidates based in Mumbai Suburban locations apply for this Position (Bhayander to Dadar).
We are working 6 days, i.e., from Monday to Saturday.
Objective of the Role
We are looking for a strategic and execution-focused Marketing Manager to own and scaleViolet Infosystems’ marketing engine across digital, content, and demand-generation channels. This role is ideal for a marketer who can think GTM strategy and roll up their sleeves to deliverpipeline — someone who understands the B2B SaaS and HRTech buyer, can build a brand thatresonates with CHROs and L&D leaders, and can turn marketing into a measurable revenuecontributor.
Role Overview
As Marketing Manager, you will lead the full marketing function — from positioning and content todigital campaigns, lead generation, and brand. You will own the marketing calendar, manage budgetsand external partners, mentor junior team members and interns, and work closely with Sales andProduct to drive qualified pipeline. You will be measured on demand generation, brand growth, andmarketing’s contribution to revenue. If you want ownership of a marketing function in a fast-growingSaaS company — not just a slot in a large team — this is the role.
Key Responsibilities
Strategy & Go-To-Market
- Own the annual and quarterly marketing strategy aligned to revenue and pipeline targets
- Define positioning, messaging, and value propositions for Violet’s SaaS and AI-led products
- Plan and execute go-to-market campaigns for new features and product launches
- Build and manage the marketing budget, tracking spend against ROI
Demand Generation & Digital
- Drive multi-channel demand generation across LinkedIn, email, SEO, paid media, and webinars
- Own the lead funnel — in close partnership with Sales
- Manage and optimise paid campaigns (LinkedIn Ads, Google Ads) for cost-efficient pipeline
- Improve organic visibility through SEO, content, and thought-leadership programs
Content, Brand & Community
- Lead the content engine — blogs, case studies, emailers, landing pages, video scripts, and salescollateral
- Grow Violet’s presence and engagement on LinkedIn, YouTube, and WhatsApp Communities
- Ensure brand consistency across all assets in partnership with design and product teams
- Plan and promote webinars, live sessions, and events to build audience and pipeline
Analytics, Reporting & Team
- Track, analyse, and report on campaign performance using Zoho, Google Analytics, and LinkedInAnalytics
- Use data to optimise spend, channels, and messaging on an ongoing basis
- Conduct competitive research and trend tracking across the HR Tech and SaaS landscape
- Mentor and manage junior marketers and interns, reviewing output and building capability
Mandatory Skills
- 5+ years of B2B marketing experience, preferably in SaaS, IT, or HRTech
- Proven track record of running demand-generation and digital campaigns that drive pipeline
- Strong command of content marketing, social media, and LinkedIn growth
- Hands-on experience with marketing and analytics tools (Zoho, Google Analytics, LinkedInAnalytics, Canva, email/marketing automation)
- Working knowledge of SEO, paid media, and email marketing
- Ability to translate product features into buyer-centric messaging for CHROs and L&D leaders
- Experience owning a marketing budget and reporting on ROI
Preferred Skills
- MBA in Marketing or equivalent
- Experience marketing AI-led or LMS/HRTech products
- Familiarity with marketing automation and CRM workflows (Zoho preferred)
- Basic design or video-editing literacy to brief and quality-check creative
- Experience managing or mentoring a small marketing team
Pay: ₹300,000.00 - ₹700,000.00 per year
Work Location: In person
