Job Title: Customer Relationship Management (CRM) Manager / Specialist Job Overview: We are seeking an experienced and analytical CRM Specialist to oversee our customer relationship management strategy. In this role, you will design, implement, and optimize data-driven CRM campaigns, manage customer lifecycle workflows, and leverage data analytics to increase retention, improve customer lifetime value (LTV), and minimize churn. Key Responsibilities * Campaign Strategy & Execution: Design and execute end-to-end multi-channel CRM campaigns across Email, SMS, Push Notifications, and In-App Messaging. * Customer Lifecycle Management: Map customer journeys to create targeted onboarding, engagement, cross-sell/upsell, and win-back automation workflows. * Database Segmentation & Hygiene: Segment customer databases based on demographics, behavioral data, purchase history, and RFM (Recency, Frequency, Monetary) metrics. * Analytics & Performance Tracking: Monitor and report on CRM KPIs (e.g., Open/Click rates, Conversion rates, Retention rate, Churn rate, LTV). * A/B Testing & Optimization: Conduct continuous testing on subject lines, messaging, timing, creative assets, and landing pages to optimize conversion paths. * Cross-Functional Collaboration: Partner closely with Marketing, Product, Sales, and Customer Support teams to ensure unified messaging and platform integration. Qualifications & Requirements * Experience: 3+ years of hands-on experience in CRM, Lifecycle Marketing, or Marketing Automation. * Platform Expertise: Proficiency with major CRM platforms such as Salesforce, HubSpot, Zoho, Braze, Klaviyo, or ActiveCampaign. * Technical Skills: Strong understanding of database structures, basic HTML/CSS for email templates, and proficiency in SQL or data analytics tools (Google Analytics, Looker, Excel). * Analytical Mindset: Proven ability to translate complex customer data into actionable marketing strategies. * Communication: Excellent copywriting and visual communication skills adapted for lifecycle messaging. Key Metrics / Performance Indicators (KPIs) * Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV) * Churn Rate & Retention Rate * Campaign Engagement (OR, CTR, Conversion Rate) * Revenue generated from automated flows vs. one-time campaigns Are you looking to tailor this Job Description for a specific industry (e.g., B2B, E-commerce, SaaS) or seniority level (e.g., Executive, Manager, Lead)?
Pay: ₹16,000.00 - ₹22,000.00 per month
Benefits:
- Flexible schedule
- Food provided
- Health insurance
Work Location: In person
