Marketing Executive — Brand & Growth
IndiaPicture (Mahatta Group)
New Delhi / NCR | Full-time, in-office
Experience - 1–3 years
The Group you're joining
IndiaPicture is part of the Mahatta Group, a creative business that began in 1915 as a photography studio in Srinagar and has spent 110+ years in the creative industry — today spanning five creative businesses and 800+ corporate and institutional accounts across four cities.
About IndiaPicture
Founded in 2006, IndiaPicture was India's first digital photo-stock agency and one of the first to build AI generation and editing tools on top of that licensing expertise. We license images and video to India's biggest agencies and brands — Dentsu, Publicis, Ogilvy, Samsung, Tata — with 8M+ licensed images, 4,500+ clients, and 100+ global partner agencies.
What you'll own
You're the marketing generalist for a small, fast team — broad scope, real ownership early. Over time you'll build and run:
- LinkedIn — thought leadership and B2B awareness (highest priority)
- Customer case studies — turning our big-brand work into social proof
- Email & WhatsApp marketing — nurturing leads, staying close to existing clients
- SEO — organic traffic and discoverability
- Webinars — lead gen and product education
- Google Ads — capturing high-intent search demand
- YouTube — product demos and before/after showcases
- PR — media visibility for our AI repositioning
- Agency & client relationships — the day-to-day face of IndiaPicture marketing
You won't do all of this on day one — we start with the highest-leverage channels (LinkedIn, case studies, email/WhatsApp) before expanding.
First 90 days
- LinkedIn presence live with a real content rhythm
- 2–3 customer case studies shipped
- Basic email/WhatsApp flows re-engaging existing clients
- SEO foundations laid, with basic measurement in place
Who we're looking for
- 1–3 years in marketing, ideally with B2B exposure (agency, SaaS, tech or media)
- A builder, not a maintainer — comfortable with ambiguity
- Excellent spoken and written English — B2B-appropriate copy (a short writing exercise is part of the process)
- Genuinely curious about AI — you already use tools like Claude or ChatGPT
- Hands-on across LinkedIn, SEO basics, email/WhatsApp tools, Google Ads
- Good with people, organised, wants real ownership early
Minimum qualification
Bachelor's degree in any field (Marketing, Communications, Mass Communication or Business a plus). A portfolio of real, demonstrable work — live campaigns, published content, a managed social account, a newsletter, or a side project — matters more than certificates.
Job details
- Job type: Full-time, in-office
- Location: New Delhi / NCR
- Compensation: As per experience and fit
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
