Role Objective:-
To continuously listen to students, parents, and teachers across digital platforms and convert raw conversations into clear, actionable insights for product, content, and marketing teams.
Key Responsibilities:-
- Track conversations across:
- YouTube, Instagram, Telegram, Reddit, Quora
- Amazon reviews
- Teacher & student communities
- Identify:
- Pain points
- Emerging trends
- Language shifts
- Cross-category signals
- Build a Voice of Student / Parent / Teacher repository
- Share:
- Weekly sharp observations
- Monthly insight summaries
- Alert teams immediately when:
- A major issue surfaces
- A strong opportunity appears
- A competitor narrative is gaining traction
- Work closely with category leaders to:
- Validate patterns
- Push insights into action
What we’re looking for:-
- Naturally curious, slightly obsessed with “what people are saying”
- Strong pattern recognition (not just data collection)
- Excellent written summarisation skills
- Comfortable with ambiguity
- Zero fear of screenshots, comments, messy language
- Education / student ecosystem exposure is a big plus
