Location: Mumbai
About the Role
Salesable is looking for a Revenue Marketing Manager who thinks like a commercial growth leader, not a traditional marketing manager. This role owns the full-funnel marketing engine, from demand generation to pipeline conversion, for Salesable and for our clients across Technology, SaaS, FinTech, HRTech, and IT Services. Success is measured by pipeline generated, revenue influenced, and marketing ROI, not by campaigns run or brand visibility alone.
Key Responsibilities
- Own and drive demand generation, ABM, and full-funnel marketing programs that convert into MQLs, SQLs, pipeline, and closed revenue.
- Build and execute growth marketing strategies across paid, organic, and account-based channels for B2B Technology, SaaS, FinTech, HRTech, and IT Services clients.
- Take end-to-end accountability for pipeline targets, conversion rates, CAC, and marketing-sourced revenue.
- Lead marketing automation, lead scoring, and nurture workflows using tools like HubSpot, Marketo, or equivalent platforms.
- Leverage CRM, GA4, Google Ads, LinkedIn Ads, and AI-enabled marketing tools to build, measure, and optimize campaigns.
- Partner closely with sales and client stakeholders to align marketing execution with revenue goals and pipeline handoff.
- Build dashboards and reporting to track MQLs, SQLs, pipeline velocity, conversion rates, CAC, and ROI, and present these to leadership and clients.
- Manage marketing budgets with a clear focus on return on spend and pipeline efficiency. Drive experimentation and adoption of AI tools for content, targeting, and campaign optimization.
- Lead cross-functional execution across content, design, sales, and client teams to deliver on growth targets not just strategy decks.
Required Qualifications
- MBA (Marketing or related specialization). 5–10 years of experience in B2B revenue/growth marketing, demand generation, or performance marketing, ideally spanning both agency and start-up/SaaS environments.
- Proven track record of owning pipeline and revenue-linked KPIs (MQLs, SQLs, CAC, conversion rates, ROI) not just brand or engagement metrics.
- Hands-on experience with modern B2B marketing and revenue tools: CRM platforms (HubSpot, Salesforce, etc.), GA4, Google Ads, LinkedIn Ads, marketing automation, and AI-enabled marketing tools.
- Experience with ABM strategy and execution for enterprise/B2B accounts.
- Prior exposure to Technology, SaaS, FinTech, HRTech, or IT Services industries strongly preferred
- Strong execution mindset comfortable owning campaigns end-to-end and delivering results for internal and client stakeholders, not only planning strategy.
- Excellent cross-functional leadership, communication, and client management skills.
Key Success Metrics
- MQLs and SQLs generated
- Pipeline generated and pipeline velocity
- Lead-to-opportunity and opportunity-to-close conversion rates
- Customer Acquisition Cost (CAC) and marketing ROI
- Marketing-sourced and marketing-influenced revenue
- Client satisfaction and retention on marketing-led engagements
Pay: ₹70,000.00 - ₹100,000.00 per month
Benefits:
Application Question(s):
- What is your last/current salary?
- What are your expectations?
- How soon can you join us?
- Do you own a laptop?
- Have you ever worked for B2B Marketing?
Experience:
- B2B Marketing: 4 years (Preferred)
Work Location: In person
