Social Media & Graphic Designer (1–2 Years of Experience ) - Beauty Brand
We are looking for a Social Media & Graphic Designer with a refined design sensibility, strong aesthetic judgment, and a deep understanding of premium beauty, fashion, and lifestyle branding.
The ideal candidate should be able to create visually elevated, social-first, conversion-aware creatives that feel premium, modern, feminine, and aligned with the brand’s identity.
Responsibilities
Design high-end social media creatives, campaign assets, website banners, ad visuals, emailers, WhatsApp creatives, product launch assets, and marketplace creatives.
Create visually sophisticated content aligned with the brand identity, tone, colour palette, typography, and premium positioning.
Design Instagram-first content including posts, carousels, story templates, reel covers, launch countdowns, offer creatives, educational content, and founder-led content layouts.
Support performance marketing with ad creatives, A/B testing formats, thumb-stopping hooks, product-led visuals, offer creatives, and retargeting assets.
Work on product launch campaigns including teaser creatives, reveal posts, shade cards, swatch layouts, product benefit graphics, and launch communication.
Use AI tools to create moodboards, mockups, backgrounds, campaign directions, visual references, and rapid design explorations while maintaining a luxury aesthetic.
Adapt creatives across multiple formats and platforms: Instagram, Facebook, website, Shopify banners, email, WhatsApp, ads, and print/digital collaterals.
Maintain visual consistency across all brand touchpoints.
Stay updated on beauty, fashion, skincare, luxury, social media, and design trends.
Work closely with the founder/marketing team to translate brand stories, product benefits, and campaign ideas into strong visuals.
Organise design files, templates, brand assets, product images, fonts, and creative references systematically.
Requirements
Strong expertise in Photoshop, Illustrator, Canva, Figma, or similar design platforms.
Strong understanding of typography, layout, composition, colour theory, visual hierarchy, and premium/luxury branding.
Good understanding of Instagram, reels, social media formats, ad creatives, and digital-first design.
Ability to create both beautiful brand-led creatives and practical sales/conversion-focused creatives.
Experience working with beauty, fashion, skincare, wellness, lifestyle, or premium consumer brands preferred.
Familiarity with AI creative tools such as Midjourney, ChatGPT, Canva AI, Adobe Firefly, or similar tools is a plus.
Comfortable working in a fast-paced, founder-led beauty brand environment.
Detail-oriented with a strong visual portfolio.
Beauty enthusiast with a strong eye for aesthetics, trends, textures, colours, product photography, and visual storytelling.
Ability to take feedback positively and turn around creatives quickly.
Basic understanding of print/packaging design is a plus.
Basic video/reel editing skills are a strong advantage.
Added Advantage
Experience creating performance marketing creatives for Meta and Google ads.
Understanding of D2C/e-commerce design, Shopify banners, product pages, and conversion-led visuals.
Ability to create clean product benefit graphics, ingredient explainers, shade guides, swatch cards, and comparison creatives.
Experience with beauty product photography direction, flatlays, textures, and moodboards.
Ability to create premium yet relatable visuals for an Indian beauty audience.
What We’re Looking For
Someone who can think beyond “making things look pretty.”
We need someone who understands that beauty design must:
stop the scroll,
communicate clearly,
feel premium,
build trust,
and help convert interest into sales.
The right person should have a strong eye for beauty aesthetics, but also understand the speed and practicality needed in a growing D2C beauty brand.
Work Location: In person
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
