Job OverviewWe are looking for a Marketing Executive to manage and support digital marketing campaigns for our residential and commercial real estate projects. The role will focus on generating quality leads, improving campaign performance, and achieving business results.The candidate will work closely with the *Sales, CRM, Design, Content teams, and external agencies/vendors. The role will also involve using **AI-powered tools* to improve campaign planning, analysis, automation, and overall marketing efficiency.Key ResponsibilitiesPerformance Marketing & Lead Generation
· Plan and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and relevant real estate portals such as 99acres, Magic Bricks, and Housing.com.
· Manage the complete campaign lifecycle, from planning and targeting to lead generation, tracking, optimization, and reporting.
· Develop effective audience segmentation, geo-targeting, remarketing, and retargeting strategies based on project location, buyer profile, and customer intent.
· Monitor lead quality and coordinate with the CRM and Sales teams to understand lead performance and support improvements in lead-to-site-visit and conversion rates.
· Optimize campaigns to achieve efficient Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Investment (ROI), and Return on Ad Spend (ROAS).
Campaign Optimization & Budget Management
· Assist in managing and optimizing digital media budgets based on campaign performance and business requirements.
· Conduct A/B testing of creatives, ad copies, landing pages, audiences, and CTAs.
· Coordinate with internal and external creative teams to develop effective advertisements and campaign assets.
· Identify performance gaps and recommend actions to improve campaign efficiency and conversion rates.
AI & Marketing Technology
· Use AI and Generative AI tools for audience research, keyword research, ad-copy development, creative ideation, data analysis, and reporting.
· Leverage AI-powered insights to identify customer behavior, lead-quality trends, and optimization opportunities.
· Use AI-powered tools to support campaign research, creative development, audience insights, reporting, and marketing optimization. Exposure to lead nurturing and marketing automation tools will be an added advantage.
· Stay updated with emerging AI tools, advertising technologies, and digital marketing trends relevant to the real estate industry.
Analytics & Reporting
· Track campaign performance using Google Analytics/GA4, Google Tag Manager, Meta Pixel, UTM tracking, CRM dashboards, Excel, and Google Sheets.
· Prepare regular performance reports covering leads, CPL, conversions, ROI, ROAS, and other relevant metrics.
· Analyze campaign and CRM data, identify performance trends, and share actionable insights and recommendations with the reporting manager.Market & Competitor Analysis
· Monitor competitors’ digital campaigns, communication, offers, and online presence.
· Stay updated on changes in advertising platforms, digital marketing practices, and real estate market trends.
· Identify new channels and opportunities to strengthen project visibility and lead generation.
Required Skills & Qualifications
· Bachelor’s or Master’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
· 2–3 years of hands-on experience in Digital or Performance Marketing, including experience in managing and optimizing paid campaigns. Experience in real estate or lead-generation-focused industries will be preferred.
· Strong knowledge of Google Ads and Meta Ads, including campaign planning, targeting, optimization, and reporting.
· Experience in lead-generation campaigns and performance metrics such as CPL, CPA, ROI, ROAS, and conversion rates.
· Understanding of audience segmentation, remarketing, conversion tracking, and lead funnel analysis.
· Hands-on experience with GA4, Google Tag Manager, Meta Pixel, UTM tracking, and CRM integration.
· Strong analytical skills with proficiency in Excel and Google Sheets.
· Familiarity with AI/Generative AI tools for marketing research, content development, campaign analysis, or reporting.
· Good communication and coordination skills, with the ability to work effectively with internal teams and external agencies.
Preferred Qualifications
· Experience in Real Estate, Property, Prop Tech, or related industries.
· Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or other relevant platforms.
· Familiarity with real estate CRMs such as Far vision, Sell. Do, Salesforce, or similar platforms
· Experience running hyperlocal and regional-language campaigns.
· Exposure to AI-driven marketing automation, CRM workflows, or customer engagement tools.
· Hands-on experience using AI-powered tools for campaign optimization, marketing automation, audience insights, or lead management.
Pay: ₹27,300.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
